Marketing Intern (Sales Enablement & Marketing Focus)

Overview

About CalAmp:CalAmp is a connected intelligence company helping organizations monitor, track, and protect vital assets. Our technology powers innovative solutions for vehicle telematics, asset tracking, and supply chain visibility across industries. As a CalAmp intern, you’ll gain firsthand experience at the intersection of marketing and technology, contributing to a company driving digital transformation across the globe.

About the Role:We are seeking a motivated and curious Marketing Intern to support both our marketing and sales enablement teams. This hybrid role is ideal for a senior student or recent graduate looking to gain hands-on experience in lead generation, prospect research, and modern marketing tools. You’ll work closely with our team to help generate Marketing Qualified Leads (MQLs), support outreach efforts, and learn the day-to-day operations of a marketing department in a technology-driven company.

Responsibilities

Key Responsibilities:

• Conduct research on target accounts and key prospects to support outbound campaigns
• Help prequalify leads and assist with light outreach to engage and nurture MQLs
• Support marketing campaigns, events, and demand generation efforts
• Learn and work with tools such as CRM systems, email platforms, and marketing automation tools
• Collaborate with cross-functional teams, including sales, product marketing, and digital
• Assist with reporting and performance tracking of marketing campaigns
• Support general marketing activities, including content updates, presentations, and internal communications
• Learn to articulate the value proposition of CalAmp’s connected solutions to different market segments
• Support marketing efforts for edge devices and IoT solutions across fleet, logistics, and industrial sectors

Qualifications

What We're Looking For:

• Senior-level student or recent graduate in Marketing, Business, Communications, or tech related field
• Strong communication and research skills, with a proactive and strategic approach to outreach
• Working proficiency with AI and large language model (LLM) tools (e.g., ChatGPT), including the ability to use structured prompts to improve prospect research, outbound messaging, and objection handling
• Detail-oriented with solid organizational and time-management abilities
• Comfortable working in a fast-paced environment with multiple priorities
• General understanding of technology and willingness to quickly learn our products and solutions
• Proficiency with Microsoft Office; familiarity with tools like Pardot, Salesforce, or LinkedIn Sales Navigator is a plus
• Interest in B2B technology marketing or SaaS/hardware-enabled services
• Curiosity and a proactive approach to learning about IoT, telematics, or asset visibility solutions
• Must be able to work on-site at the Carlsbad office on a hybrid schedule.

Market Minimum

Market Maximum