Audience Data Lead

We are seeking an experienced audience data leader to drive the adoption and continued high quality of data-driven marketing practices within Meta's Global Media Team. This is a unique opportunity to drive transformation in our audience data practices across Meta's portfolio of brands. This involves planning data-led audience strategies, database growth & enrichment, owning the process of implementation and optimization, and ensuring the health of the infrastructure in place to deliver these plans in a seamless, automated way.Audience Data Lead Responsibilities

• Audience Data Management and Integration: Educate team members on evolving landscape of Programmatic and Audience Sales, define database data capture requirements with cross-functional touch points, lead master data and meta data management, and manage relationships with third-party data vendors. Develop roadmap for future opportunities.
• Customer Data Platform (CDP) Expertise: Contribute to the overall product design and roadmap, collaborate with key stakeholders to ideate and launch new functionalities and feature enhancements aligned with product OKRs, and partner with stakeholders to identify and document needs for CDP implementation.
• Audience Planning: Identify opportunities for data collection, value exchange, and 1st party data leverage across media planning, buying and measurement.
• Audience Deployment and Optimization: Optimize audience testing plans, drive campaign performance based on agreed KPIs, pinpoint trends in data from various sources, and turn them into optimizations and/or actionable items.
• Operational Health and Performance: Lead programmatic trading hub, ensure the health and performance of the programmatic platforms and offering as it relates to audience execution. Create and lead strategies related to reach, frequency and inventory quality for our campaign audiences.
• Business Support: Support the business through data management and storytelling, including data collection, analysis, creation of presentations, and addressing questions from executive leadership.

Minimum Qualifications

• Bachelors Degree or equivalent work experience in media, digital, programmatic or performance marketing.
• 12+ years of experience in media, digital, programmatic, performance marketing or similar, including experience in audience data or audience development.
• Experience influencing at all levels of an organization, driving decision making and business impact.
• Experience communicating with executive stakeholders, peers and agencies.
• Experience managing relationships in a large, multinational, matrixed organization.
• Experience with Customer Data Platforms, e.g. Adobe CDP, Salesforce Data Cloud, mParticle, Segment and and experience with onboarders, e.g. Live Ramp, TransUnion.
• Experience in data management, including data mapping, governance, schema creation and customer data modeling.
• Experience with various data sets to create media audiences, e.g. GWI, MRI and approaches to build audience segments and definitions.
• Experience with project planning, forecasting demand and managing human resource accordingly.

Preferred Qualifications

• Agile and Scrum experience
• SAFe training and certification
• Knowledge of media planning and buying processes, agencies and tools.
• Experience in a global role with experience understanding regional nuances and audience needs.

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$180,000/year to $252,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.