Paid Social Marketing

Salary: Competitive salary + equity scheme eligibility 

Location: London Office Based EC1V 7LQ

Working Hours: 9am-6pm (Monday-Friday)

Benefits: Wayfair Employee Discount, Private Medical Care, Dental Care, Gym Membership,  Tuition Reimbursement, 25 Days starting Holiday (with tenure entitlement) + Bank Holidays,  Pension, Cycle to Work scheme amongst others.

Paid Social Manager! Take the lead on Meta, Pinterest, and TikTok, owning our strategy, scale performance, and managing multi-million-dollar budgets—all while guiding a high-impact team to Paid Social success.

You’ll own the end-to-end strategy, execution, and optimization of campaigns, bringing deep channel expertise and a data-first mindset to every decision. This role is the perfect challenge for a results-oriented marketer who thrives on innovation, understands the evolving privacy landscape, and can balance creative testing with technical rigor to deliver strong business outcomes.

What You’ll Do

• Oversee and manage the Paid Social program across Meta, Pinterest, and TikTok, ensuring a unified and high-performing strategy.
• Lead a team of analysts to drive performance, optimize budgets, and scale campaigns efficiently.
• Manage multi-million-dollar budgets, ensuring spend allocation is optimized for ROAS, LTV, and incremental revenue growth.
• Develop and implement audience segmentation, bidding strategies, and creative testing frameworks to improve performance.
• Partner with Creative teams to develop and test new ad formats, messaging strategies, and landing page experiences.
• Collaborate with Martech, Data Science, and Engineering to refine measurement models, attribution frameworks, and incrementality testing.
• Stay ahead of platform changes, privacy regulations, and measurement challenges, including iOS updates, cookieless tracking, server-side measurement, GA4, and first-party data utilization.
• Build and nurture relationships with Meta, Pinterest, and TikTok account teams to ensure best-in-class execution and early access to new features.
• Develop dashboards and reporting frameworks to provide leadership with clear insights and actionable recommendations.
• Drive continuous improvement in automation, campaign efficiency, and performance measurement.

What You’ll Need

• Proven experience in Paid Social, Performance Marketing, or Digital Advertising.
• Demonstrable people management experience, someone who nurtures, motivates and inspires individuals and teams.
• A track record of driving growth and efficiency through large-scale Paid Social campaigns across Meta, Pinterest, and TikTok.
• Strong analytical and technical skills, with expertise in SQL and Excel (advanced functions, automation, pivot tables). Any knowledge of Python, R, Looker, Tableau is a plus.
• Deep understanding of bidding strategies, auction dynamics, audience targeting, and conversion rate optimization.
• Display knowledge & capability of A/B testing, creative iteration, and landing page optimization.
• Strong commercial mindset, with the ability to identify growth opportunities and optimize campaign spend for efficiency and scale.
• Expertise in the evolving privacy and measurement landscape, including GA4, server-side tracking, first-party data, and attribution challenges.
• Excellent stakeholder management skills, with experience presenting insights and influencing senior leadership.

Interested in igniting your next adventure! Click APPLY and get chatting to a Wayfair Recruiter today!

# Disclaimer: Wayfair uses multiple job titles for advertising optimisation purposes however your internal title may differ from that on the advert.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.