Social Media Manager

Loopio is looking for a chronically online bestie to join our Marketing team as a Social Media Manager. Reporting to the Director of Brand & Communications, the Social Media Manager will be accountable for creating and executing our social media strategy and delivering measurable results across the customer lifecycle.

This is a highly collaborative role that will work alongside various teams including Marketing, Customer Success, Product, Internal Comms, Talent, and our employee resource groups. 

The Social Media Manager should be someone who thrives on moving fast, taking smart risks, and keeping our brand ahead of the curve. Someone who is tapped into culture and trends, and can work closely with teams across the business to create bold, timely content that sparks conversation, drives engagement and builds brand affinity.

What You’ll Be Doing

• Develop and execute comprehensive social media strategies to elevate Loopio’s presence across key platforms (LinkedIn, Instagram, YouTube, Facebook, TikTok, X, Reddit, etc.)

• Collaborate with internal teams and employee resource groups to bring Loopio’s culture to life externally, amplify initiatives, and align social media efforts with broader business objectives.

• Foster and manage external online communities adjacent to the Proposal Management community, building authentic relationships, brand advocacy, and audience engagement.

• Lead active engagement and community moderation, including responding to inquiries, participating in conversations, managing sentiment, and monitoring social trends and mentions.

• Track, analyze, and report on social media KPIs (reach, engagement, traffic, sentiment) to optimize strategies and demonstrate business impact.

• Stay current on social media trends, emerging platforms, and digital culture, identifying opportunities to participate in relevant cultural, brand, and trend moments.

• Develop and implement social-first initiatives, including real-time content creation, video production, and campaign execution to drive relevance and engagement.

• Manage social media risks and crisis communication, overseeing monitoring programs to identify issues early and partnering with cross-functional teams for rapid response.

• Create original, high-quality social content (posts, videos, communities, thought leadership) that drives brand awareness, audience growth, and community interaction.

• Set and deliver goals for audience development, engagement, and community growth, leveraging data, search trends, and best practices to continually refine and expand social presence.

What You’ll Bring to the Team

• 5+ years of proven success leading social media initiatives, growing audiences and building engaged online communities in the B2B space.

• Deep expertise across major social media platforms (LinkedIn, Instagram, Facebook, X, TikTok, Reddit).

• In-depth understanding of platform algorithms, emerging content trends, and hands on experience with social management tools (eg. Sprout Social)

• Skilled at creating strategic plans that drive brand awareness, increase engagement, and strengthen brand position across social channels.

• Ability to craft compelling content that lives rent free in an audience’s heads, while maintaining brand voice and tone.

• Experience managing executive social profiles and developing internal advocacy strategies to amplify the brand across social channels.

• Hands-on-experience creating visually engaging content using tools like Canva and Adobe Creative Suite, and social editing platforms to support multi-format storytelling.

• Analytical mindset with the ability to track KPIs, measure performance, and optimize strategies based on insights.

• Strong project management skills and the ability to collaborate cross-departmentally, adapt to changing priorities, and work in high-growth environments.

• Open to and able to occasionally travel in North America to internal events, community activations, and industry conferences to create timely, authentic social media content and deepen community relationships.

Where You’ll Work 📍

• Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from.

• Our employees (or Loopers, as we call ourselves!) live and work in 🇨🇦 Canada (British Columbia and Ontario), 🇬🇧 London, and 🇮🇳 India (specifically in Gujarat, Maharashtra, and Bengaluru).

• The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC). 

• We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!

• You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work 🙇🏾 during the workday

• We encourage asynchronous collaboration to effectively work as a global #OneTeam!

Why You’ll ♥️ Working at Loopio

• Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Lattice for our 1:1s and performance conversations  

• You will have the opportunity to elevate 🪄 your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.

• We offer a wide range of health and wellness benefits to support your physical and mental well-being, starting day 1️⃣ with Loopio.

• We’ll set you up to work remotely with a MacBook laptop 🍏, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up.  

• You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.

• Participate in 🎤 townhalls, AMA (Ask-Me-Anything), and quarterly celebrations to celebrate the big wins and milestones as #oneteam!

• Our four active Employee Resource Groups offer opportunities for employees to learn and connect year-round. 

• You’ll be a part of an award-winning workplace 🏆with an opportunity to make a big impact on the business.

Questioning your qualifications? Read this ‼️ Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—particularly members of underrepresented groups. 

Whether or not your experience ✅ checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.

AI in Recruitment 👩🏻‍💻 At Loopio, we leverage  artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI  serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both  an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions  solely made by our team. We continuously review and refine our hiring practices to align with  industry best practices and evolving legal guidelines

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team (work@loopio.com) should you require accommodations at any point during our virtual interview processes.