Sales & Marketing Analytics Lead

 

At Beyond Finance, we've made it our mission to help everyday Americans escape the endless cycle of crippling debt and step into a brighter financial future. Through compassionate, individualized care, a culture focused on compliance and ethics, supportive user-centric technology, and customized financial solutions, we've helped over 700,000 clients on their path to a brighter future.

While we're proud of what we've already accomplished, we're searching for new collaborators to help us get to the next level! If you're looking to join a forward-thinking, rapidly growing organization with helping people as its number one goal, we want to hear from you.

 

About the Role:

The Sales & Marketing Analytics Lead will own the growth and execution of our Direct Mail channel. This cross-functional role sits at the intersection of sales & marketing, operations & analytics, and plays a critical role in driving efficient response rates with high customer conversion.

A successful Lead will quickly understand the business, and will effectively communicate results and recommendations to stakeholders. Exceptional candidates will have best-in-class data skills including a data programming language (e.g., R, Python), Excel, and data visualization. 

What You’ll Do

• Lead, develop, and optimize Direct Mail campaigns against organizational KPIs
• Utilize data and analytics to create and refine marketing plans and forecasts, developing the required monitoring and reporting 
• Implement ongoing creative and segmentation tests to further optimize results 
• Refine understanding of sales funnel performance and sales agent production
• Drive collaboration across the sales & marketing enterprise, to ensure alignment and effective execution on KPIs

Requirements

• Bachelor’s or Master’s degree in Business, STEM, Data Science, or other analytical field
• 4+ years developing, managing, and optimizing marketing campaigns or call centers 
• Experience with core concepts of marketing including data strategy, targeting, test design, etc.
• Experience with core concepts of call center performance including occupancy, handle time, response rates, enrollment rates, retention rates, etc.
• Best-in-class analytical skills, with a proven ability to leverage data (through R or Python) and consumer research to shape strategies and drive outcomes.
• Proactive; ready to work in a start-up environment where expectation is to ruthlessly prioritize and deliver results

#LI-LB2

The base annual salary range is listed below. This role is eligible for additional incentives, including an annual bonus.

Base Salary Range$100,000—$200,000 USD

Why Join Us?

While you make a difference for others, we’ll work to make a difference for you, providing an uplifting, collaborative work environment and benefits that reflect your value to us. For eligible full-time employees, we offer:

• Considerable employer contributions for health, dental, and vision programs
• Generous PTO, paid holidays, and paid parental leave
• 401(k) matching program
• Merit advancement opportunities
• Career development & training

And finally, our team spirit and culture! We cultivate an environment of community, connection, and belonging across our entire organization.

Beyond Finance does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job positions.  No fee will be paid to their parties who submit unsolicited candidates directly to Beyond Finance employees or the Beyond Finance HR team.  No placement fee will be paid to any third party unless such a request has been made by the Beyond HR team.