Senior Associate, Business Intelligence

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

The Senior Associate, Business Intelligence is responsible for effectively managing the sales software systems for The Star in Frisco and AT&T Stadium Legends Hospitality supporting our concessions, merchandise, and operations leaders. Working side-by-side with our site leadership and Legends IQ, this role will also spearhead the delivery of business intelligence to our operators and partners at the venue. Further, this role drives the insight and adoption of best-in-class Legends IQ Business Intelligence trends and innovation.

ESSENTIAL FUNCTIONS

• IQ Center of Excellence:
  • Develop specific venue knowledge, including physical configuration, proposed technology, and operational processes.
  • Leverage reporting (heat maps, dashboards, presentations, status updates) standards and formats for partner and operator end-use.
  • Support or directly complete ad-hoc analytics projects as needed or required.
  • Lead monthly business review process to share performance updates and opportunities. 
  • Support best-in-class data governance to in-venue management team through data audit, upgrades, and management trainings.
• Sales Analysis:
  • Manage and remain knowledgeable of key processes, business initiatives and internal resources to consistently improve USI and SRO systems.
  • Manage processes and tracking tools to improve cross-department business functions and effectively communicate upward and downward within the organization.
  • Create, implement, and oversee all data input and management processes to track sales opportunities, lost business, and overall pipeline.
  • Manage system and periodic accounts clean up and reorganization to ensure accuracy of data.
  • Provide systems support including training manual, dashboards and sales tools for individual sales representatives.
• Essential Reports to Maintain:
  • Underback and SRO management
  • Lead tracking and revenue reporting
  • Turnover process
  • Receive and input all leads into system
  • Track and organize finances

• Essential Reports to Maintain:
  • Underback and SRO management
  • Lead tracking and revenue reporting
  • Turnover process
  • Receive and input all leads into system
  • Track and organize finances

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements below represent knowledge, skill, and ability.

• Between 1-3 years of experience in quantitative, analytical consulting, and/or client-facing businesses, as well as experience interacting with internal organizational leadership.
• Bachelor’s Degree and/or master’s degree in business analytics, statistics, economics, or a related field.
• Self-starter who is eager to learn the business and drive insights.
• Able to simultaneously manage a high level of detail across multiple projects.
• Able to work independently and manage time effectively.
• Able to maintain customer confidentiality and work well within a team environment.
• Experience communicating complex ideas to non-technical audiences.
• Experience using Excel, SQL, R, Python, and/or Tableau for data analysis.
• Excellent interpersonal, verbal and written communication skills; ability to communicate effectively at all levels both internally and externally.
• Proficient in Microsoft Office and Adobe. 
• To perform this job successfully, the candidate must be able to perform each essential duty.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site / Hybrid The Star (Frisco, TX) | AT&T Stadium (Arlington, TX)

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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