Data Analytics Specialist - Performance Marketing (Web)

• Employment Type: Full Time Ongoing

• Remuneration: $110K + 17% superannuation

• Location: Kensington UNSW Campus (hybrid)

Why Your Role Matters 

The Marketing & Digital Experience portfolio has been established to enhance UNSW’s global brand reputation, create sharper brand distinctiveness, amplify UNSW’s globally renowned expertise across societal impact framework themes, and support the university to realise the ambition of its new ’Progress for All’ strategic plan.  

The Data Analytics Specialist – Performance Marketing (Web) plays a pivotal role in bridging digital analytics, data engineering, and business intelligence to drive data-informed decision-making for the M&DX portfolio. This role is responsible for designing and maintaining scalable data pipelines, optimising web/mobile tracking, developing insightful dashboards, and ensuring accurate attribution modelling.  

The successful candidate will report to the Manager, Marketing Analytics & Performance and has 1-2 direct reports. 

Main responsibilities summary

• Mentor junior analysts

• Collaborate with stakeholders to deliver web and mobile solutions

• Design and optimise data pipelines and analytics infrastructure on Azure & Databricks 

• Own website performance reporting and tracking 

• Develop and maintain dashboards (Power BI, Adobe Analytics) 

• Analyse website performance and user behaviours for continuous improvement 

• Deliver prospective analytics using operational and statistical tools 

• Produce performance reporting and recommend process improvements 

• Implement and maintain web/mobile tagging (Adobe Launch) 

• Conduct SEO activities and propose changes as needed 

To access the full responsibilities of the role, review our job description located at the bottom of the ad on the UNSW’s careers page. 

Who You Are 

We are looking for someone who is aligned with UNSW’s vision and values, who has great communication skills and comes equipped with: 

• Strong data analysis and problem-solving skills with high proficiency in Python, SQL and good command of visualisation tools such as Power BI are essential 

• Hands-on experience with Databricks & cloud technologies (e.g., Azure, AWS or GCP) is preferred 

• Solid understanding of SEO best practices, including keyword research, technical SEO, and performance measurement. Experience with SEMrush is a plus 

• Demonstrated ability to mentor junior team members and work autonomously, managing priorities in a dynamic environment 

• Proven ability to work effectively with minimal supervision, including setting own workflow and priorities 

Working hours are Monday to Friday, business hours.  The role is based in Sydney – Kensington Campus and works in a hybrid way (1 to 2 days per week in the office – Tuesday is the core day).  

Visa sponsorship is not available for this position. Candidates must hold full rights to work in Australia to be considered for this position. 

Benefits and Culture: People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world.  Our benefits include:  

• Access to up to 17% Superannuation contributions and additional leave loading payments  

• Additional 3 days of leave over the end of the year period  

• Discounts and entitlements (retail, education, fitness) 

Recruitment process: Please submit your resume as well as cover letter. We’ll also be asking additional questions about your experience in the application form (you will be able to save your answers if you need some time to think about them)  

You can send via the ‘Apply Now’ button. A copy of the Position Description can be found on JOBS@UNSW. 

Applications close:  30 May 7PM

Get in touch for any question or support: Anne de Voronine, Talent Acquisition Coordinator, a.de_voronine@unsw.edu.au  

Applications cannot be accepted if sent directly to the contact listed 

UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.