Staff Data Scientist - Identity & Attribution

mParticle by Rokt is widely recognized as one of the leading customer data platforms, serving hundreds of global brands and helping them turn data to insights and insights to action. Built on top of end-to-end streaming architecture, we are committed to empowering businesses to deliver personalized and engaging experiences to their customers across all screens and devices. We believe that the opportunity to help teams activate insights from their customer data to deliver more relevant and adaptive experiences is more important than ever. In January 2025 mParticle merged with Rokt and became mParticle by Rokt. Together, our AI and ML-powered Rokt Brain and ecommerce Rokt Network will power more than 6.5 billion transactions, connecting 400 million customers across the world’s leading companies.

We are Rokt, a hyper-growth ecommerce leader. We enable companies to increase value by unlocking real-time relevancy in the moment that matters most, when customers are buying. Together, our AI and ML-powered Rokt Brain and ecommerce Rokt Network will power more than 6.5 billion transactions connecting 400 million customers across the world’s leading companies. In January 2025, Rokt’s valuation increased to $3.5 billion USD, allowing us to expand rapidly across 15 countries. 

The Rokt engineering team builds intelligent infrastructure and platforms that power mission-critical services. At this scale, excellence in reliability, performance, and developer experience is non-negotiable.

At Rokt, we practice transparency in career paths and compensation. At Rokt, we believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability. Rokt’stars constantly strive to raise the bar, pushing the envelope of what is possible.

We are looking for a Staff Data Scientist - Identity Systems

Total Compensation between: $375,000-$515,000, which includes a fixed annual salary between $250,000 - $315,000, employee equity plan grant & world class benefits.

Equity grants are issued in good faith, subject to company policies, board approval, and individual eligibility.

About the Role:

As a Staff Data Scientist on the Identity team, you will play a key leadership role in architecting and scaling Rokt’s next-generation identity systems. This is a high-leverage opportunity to define core infrastructure, data products, and ML systems that power attribution, personalization, and targeting across our e-commerce network. You’ll work across data, ML, and product to solve foundational challenges in entity resolution, graph enrichment, and data interoperability—ultimately shaping one of the most critical data initiatives in the company.

• Design and build scalable ML systems and data pipelines for identity resolution, attribution, and real-time user matching across billions of records.
• Lead end-to-end analytical projects, applying advanced ML/statistical techniques to uncover insights and drive product and revenue impact.
• Define metrics, design experiments (e.g., A/B testing), and ensure observability across identity system components to monitor health and effectiveness.
• Collaborate closely with product, engineering, and data stakeholders to set technical strategy and deliver business-critical improvements.
• Champion best practices in ML system design, code quality, and reproducibility, while mentoring peers and raising the team’s technical bar.

Requirements

About You:

• 8+ years of experience in ML, data science, or data engineering (or 4+ with a PhD), with a proven track record of delivering systems at scale.
• Expertise in Python and SQL, with hands-on experience building production-grade ML pipelines (e.g., Spark, Airflow, Kubeflow).
• Deep experience in one or more relevant domains: entity resolution, identity, fraud detection, attribution, or risk scoring.
• Strong grasp of experimentation design, causal inference, and the ability to translate analytical work into measurable business outcomes.
• Skilled at technical communication and cross-functional collaboration; able to operate in high-ambiguity, high-impact environments.
• You are a curious person who can solve problems with data, combining the skills of a data scientist, statistician, and data engineer.
• Bonus: experience integrating third-party commercial data or working with user graph enrichment at scale.

Benefits

About Rokt’stars:

As a mission-driven, hyper-growth community of curious explorers, our ambition is to unlock real-time relevancy in ecommerce and beyond. Our bias for action means we are not afraid to quickly venture into uncharted territories, take risks, or challenge the status quo; in doing so we either win or learn. We work together as one aligned team never letting egos get in the way of brilliant ideas. We value diversity, transparency, and smart humble people who enjoy building a disruptive business together. We pride ourselves on being a force for good as we make the world better. 

About the Benefits:

We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it:

• Accelerate your career. We offer roadmaps to leadership and an annual training allowance
• Become a shareholder. Every Rokt’star gets equity in the company
• Enjoy catered lunch every day and healthy snacks in the office.
• Access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and great health benefits for you and your dependents.
• Dog-friendly office
• Extra leave (bonus annual leave, sabbatical leave etc.) 
• Work with the greatest talent in town
• See the world! We have offices in New York, Seattle, Sydney, Tokyo and London

We believe we’re better together. We love spending time together and are in the office most days (teams are in the office 4 days per week). We also get that you need to balance your life and your commitments so you have the flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.

We at Rokt choose to create a company that is as diverse and inclusive as the world we live in by attracting, growing & keeping the best talent. Equal employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If this sounds like a role you’d enjoy, apply here, and you’ll hear from our recruiting team.