Senior Product Analyst

Overview

• Workstyle: Remote, work from almost anywhere

• Reports to: VP, Analytics

• Classification: Exempt, Salary

• Travel Expectations: Minimal travel for team meetings and industry events

What we’re looking for:

We’re seeking a strategic, detail-oriented Senior Product (Web) Analyst with a passion for experimentation, user behavior insights, and scalable analytics infrastructure to join Custom Ink’s Data & Analytics team. In this high-impact role, you’ll partner with cross-functional teams to uncover actionable web insights, drive optimization strategies through testing, and enhance our digital performance reporting. The ideal candidate is highly analytical, technically fluent, and energized by improving both how we measure success and how teams engage with data.

• 6+ years of experience in digital or ecommerce analytics, with a strong track record of influencing product or marketing decisions through web data.

• Bachelor’s or Master’s degree in Analytics, Statistics, Computer Science, Economics, or a related quantitative field.

• Proven experience designing and analyzing A/B and multivariate tests, including hypothesis development, segmentation, and test interpretation.

• Advanced proficiency in SQL for data extraction and transformation; experience with BigQuery or Redshift environments preferred.

• Familiarity with statistical languages (R or Python) to support exploratory analysis or model-building initiatives.

• Deep knowledge of Google Analytics 4 and Google Tag Manager, including tagging strategy, data layer implementation, and reporting accuracy.

• Experience building or contributing to automated, scalable reporting tools using platforms such as Looker, Tableau, or Power BI.

• Hands-on experience working with incomplete or unstructured datasets and developing governance or documentation to ensure trusted reporting.

• Experience interpreting statistical significance and uncertainty in test results.

• Ability to design scalable processes for test execution and insight sharing.

• Demonstrated ability to enable data access and literacy across teams through training, documentation, or internal tool adoption strategies.

• Proven ability to collaborate as a strategic thought partner with marketing, product, and UX teams—bringing data-driven hypotheses and framing testing opportunities that guide business decisions.

• Familiarity with testing platforms such as Optimizely (web or full stack), and experience defining experimentation roadmaps.

Compensation:

We are committed to providing pay transparency and equitable compensation.

• The annual base salary range for this salary, exempt position is $120,000 - $160,000 plus a performance bonus targeted at 5% of base salary, tied to individual/company performance and continued retention. Placement within the range is determined by a variety of factors, including but not limited to: knowledge, skills, years & depth of experience, and equity with internal team members. 

The perks! 

• Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays. 

• Comprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan to support your and your family’s well-being. 

• Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners. 

• Family-Friendly Benefits: Fully paid parental leave of up to 12 weeks, adoption assistance, and family-building benefits. 

• Financial Wellness: Plan for the future with a 401(k) retirement plan with company matching, complimentary life & AD&D insurance coverage, and access to financial planning resources. 

• Professional Development: Grow your career with access to training programs, certifications, and tuition assistance.

What you’ll do:

• Understand the business objectives behind requests and provide insights and  actionable recommendations. 

• Partner with digital product, technology, and merchandising teams in understanding site behaviors

• Educate the business and product team on self serve web analytics opportunities to optimize impact

• Lead hypothesis generation and proactively define, design, and iterate on testing opportunities to drive site optimization.

• Dive deeper into test analysis to better understand why we are obtaining observed results, and to explain user behavior.

• Monitor key web metrics and site health signals, and implement tools or dashboards to proactively surface risks or opportunities

• Own tagging strategy and QA processes to ensure robust and trustworthy web data infrastructure.

• Perform exploratory analysis that results in meaningful insights and recommendations for a broad range of subjects and areas of the business

How you’ll be measured:

• Quality of analysis, insights, recommendations & impact

• Strength of relationships with other leaders and analysts

• Experimental design delivered and results interpretation

• Increase awareness of site health 

• Ability to influence cross-functional roadmaps and improve team fluency in experimentation practices.

How you’ll make a difference:

As a Senior Product (Web) Analyst, you’ll go beyond reporting—delivering clear insights, shaping experimentation strategy, and helping our partners ask smarter questions. You will collaborate with the Product, UX, Marketing, Merchandising & Engineering teams to improve site and product performance. Your work will support conversion optimization efforts, drive positive change through experimental design, and uncover opportunities to improve our website. This role will report to our VP of Analytics.

Cover letters are preferred (not required), Custom Ink values individuality, so use your judgment and write to us in your own voice.

CustomInk, LLC (""Custom Ink"") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.

Custom Ink uses E-Verify to confirm the employment eligibility of all new team members. To learn more about E-Verify, including your rights and responsibilities, please click here.

Custom Ink will only consider applicants who reside in states where it is registered to do business as an employer. We are currently not registered in the following states: AK, AR, CT, HI, ID, IA, KS, KY, LA, ME, MI, MS, MO, MT, NE, ND, NH, NM, OK, RI, SD, UT, VT, WV, WY.