Customer Insight Analyst

Customer Insight Analyst Overview: 
As a Customer Insight Analyst, you will play a pivotal role in shaping our business strategy by analyzing customer behavior, preferences, and trends. You'll leverage AI-driven analytics and online research methodologies to uncover actionable insights that optimize customer experiences, enhance engagement, and drive business growth. Additionally, you will identify and source leads that match the ideal customer profile, supporting targeted outreach and conversion strategies.
Customer Insight Analyst Responsibilities: 
• Utilize AI-driven analytics platforms to extract insights from customer data, including behavior, sentiment, and purchasing trends.• Conduct online research to monitor industry trends, competitive benchmarks, and emerging technologies impacting customer engagement.• Develop predictive models and segmentation strategies using AI to anticipate customer needs and preferences.• Identify and source leads that align with the company’s ideal customer profile, using AI-powered tools and market research.• Collaborate with marketing, sales, and product teams to integrate AI-powered insights into business strategies.• Create and maintain and presentations to communicate finds effectively.• Advocate for the ethical use of AI in customer analytics, ensuring compliance with privacy and security standards.
Customer Insight Analyst Qualifications:
• Bachelor’s degree in Business, Marketing or a related field. • Strong proficiency in leading sourcing techniques, online research methodologies, including AI-powered analytics tools, intelligence and trend forecasting.• Ability to translate complex AI-driven insights into clear, actionable recommendations.• Excellent communication skills to engage stakeholders and present data effectively.• Strategic thinking with a problem-solving mindset and attention to detail.   
About K Group Companies K Group is a locally owned and operated technology service provider that was established in Grand Rapids, MI in 1980. We proudly serve clients across the United States, while remaining especially focused on our home state of Michigan. Our expertise spans a wide spectrum of technologies and services, ensuring that we deliver exceptional solutions at the highest level of quality. Rooted in principles of excellence and creativity, our culture is dedicated to fostering collaboration, innovation, and inclusivity. 
Why Work Here?“Great, focused, team environment.”For more than 40 years, K Group Companies has been one of West Michigan’s premier technology providers. From Managed IT services to physical security integration, our team has established itself as a known, trusted advisor to our community.As a local, 3rd generation family-owned business, we pride ourselves in reliable, intentional, and committed relationships with our customers – and each other!Whether we are helping customers secure their environment, beating each other at Mario Kart in our Team Zone arcade, or grabbing lunch at our local BBQ restaurant, we delight in collaboration and making a difference as a team. We truly believe that we are better together!
Compensation and Benefits• Competitive base salary based on experience• Bonus and commission programs• Paid Time Off (PTO)• Volunteer Paid Time Off (VTO)• 100% employer paid family health insurance premium• 100% employer paid disability insurance• 100% employer paid dental & vision insurance• 401k with Safe Harbor contributions from company annually• Profit sharing opportunities