Growth Marketer

TL;DR

Context is launching the first AI‑native office suite this June. We're seeing incredible market pull. Backed by Lux Capital ($11M Seed at $70M val) and partnered with Qualcomm, we need a creative, data‑obsessed Growth Marketer to turn our PLG engine into rocket fuel—going from post‑launch ARR → $XX M+ in the next 18 months.

If you've scaled B2B/prosumer SaaS products used by product & knowledge‑worker teams, love rapid experiments, and thrive where brand, product, and revenue meet, let's chat.

Why Context?

• Hyper‑viral product: Slides & docs exported from Context carry a smart watermark—each deliverable seeds new sign‑ups.

• Enterprise pull: Beta adopted by teams at F100; inbound from Big‑4 consultancies + gov agencies.

• Unmatched tech: Graph‑based Context Engine + agent workflows erase 5% of global GDP lost in rote office work.

• Elite team: 10 engineers from Stanford, Tesla Autopilot, Microsoft Research, etc.; ex‑HeyGen Head of Growth

Scope of the Role

• Acquisition strategy — Architect multi‑channel campaigns (SEO, paid search/social, communities, influencer, E2E launch stunts) to turn waitlist into active WAUs and net‑new leads.

• Content & narrative — Craft punchy threads, case studies, teardown videos, and product tours that make Context the de‑facto reference for "AI slides & spreadsheets done right."

• Growth experimentation — Run weekly A/B tests on onboarding flows, pricing pages, and viral loops. Own the growth backlog, measurement, and post‑mortems.

• Product‑led loops — Partner with Engineering/Design to optimise in‑product prompts, share links, and referral rewards that compound usage.

• Lifecycle & monetisation — Build email/drip + in‑app messaging that converts free → paid and expands seat count inside orgs.

• Marketing ops — Stand up the growth stack (GA4, HubSpot, Segment, Amplitude, Clearbit, Supermetrics) and own attribution dashboards.

• Cross‑functional force‑multiplier — Sync with Enterprise Sales to surface intent signals; feed Customer Success with engagement insights; loop learnings into product roadmap.

You'll succeed here if you

• Have 2–5 yrs in high‑velocity B2B SaaS or PLG motion (Cursor, Notion, Figma, Linear‑style pace).

• Comfortably move from SQL sheets to copy decks to Loom demos in a single morning.

• Treat experiments as code: hypothesise, ship, analyse, repeat.

• Understand the psyche of PMs, analysts, consultants, and can speak their language.

• Thrive in 0‑to‑1 ambiguity and love owning metrics top‑to‑bottom.

Bonus points

• GTM experience for developer‑adjacent tools or AI infrastructure.

• Ran community‑led programs (ambassador, champions, hackathons).

• Fluent in basic front‑end tweaks (HTML/CSS/React) to unblock yourself.

Compensation

• Competitive base + performance bonus

• Meaningful equity (early hire)

• Full health, dental, vision • 401(k) match

• Quarterly growth budget for courses, conferences, and side experiments

Shoot an intro + best growth wins (dashboards, campaigns, posts) to team@context.inc. We respond within 48 hours.