Data Analyst - Customer Analytics & Marketing Insights (m/f/d)

München, DE, 80939

Full Time Entry-level / Junior EUR 42K - 79K * ^est.

MediaMarktSaturn

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Posted 3 hours ago

Your Tasks

Transformation of Data into Strategy – Creation of compelling narratives from complex datasets to support marketing leaders and influence business decisions
Bridging Technical and Business Worlds – Clear communication of insights to diverse stakeholders to make complex data accessible and actionable
Driving Advanced Analytics – Design and implementation of sophisticated analyses, including A/B testing, uplift measurement, and regression modeling
Thinking Beyond the Numbers – Proactive identification of opportunities where data can solve business challenges and validate new ideas
Pioneering Data Innovation – Exploration of unconventional data sources and approaches to create new business value

Your Profile

Master's degree in a relevant analytical field
Several years of proven experience in advanced data analysis, ideally in digital marketing or retail media
Strong SQL proficiency and experience with cloud data warehouses
Python programming skills for statistical analysis and data manipulation
Expertise in data visualization and dashboard creation
Experience with statistical libraries in Python (e.g., pandas, scikit-learn, statsmodels) for regression modeling and uplift measurement
Exceptional ability to communicate complex findings in simple, compelling ways
A curious mindset that constantly seeks better ways to extract value from data
Business fluent in English, German is a plus

Bonus Points for

Experience in customer-facing, collaborative environments
Proficiency in advanced analytics techniques (A/B testing, predictive modeling)
Strong stakeholder management skills
Genuine passion for improving business outcomes through data
Experience with Looker Studio, Looker/LookML

About Us

At MediaMarktSaturn, the Customer Analytics & Marketing Insights department transforms data into customer delight. The team sits at the heart of the business, turning complex data into powerful marketing strategies that create meaningful connections with customers.
The new Data Analyst (m/f/d) specializing in digital marketing and retail media will be the storyteller (m/f/d) who brings data to life and will collaborate across international teams to uncover insights that drive decisions, optimize campaigns, and enhance customer experiences.

The Team offers:

Rich Data Playground – Access to diverse datasets and modern analytics tools (BigQuery, Python, Looker, LookML)
Growth Opportunities – Individual development paths as an experimentation champion (m/f/d), AI innovator (m/f/d), or with another specialization
Influential Role – Team with a strong voice in marketing decisions