Director, Data Science - B2B Marketing

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com


Design and develop machine learning models and decision science solutions that enable our cross-functional partners across Product, Content and Marketing teams to predict performance, better understand audiences and then engage them with meaningful and delightful content experiences. Lead our core data science hub for the most central part of our business – Audience. Develop and/or improve predictive models to identify lookalike and high-propensity audiences to be targeted for acquisition, retention, and engagement. Build behavior segments and personas by analyzing user preferences and affinities across the customer journey. Analyze behavioral trends to uncover opportunities to improve overall personalization, as well as content, and product performance. Understand the data deeply and effectively translate model outcomes and insights into actions and recommendations that lead to decisions and measurable ROI.

Supervises 5-9 subordinates – Sr Data Scientists, Data Scientists, Data Science Project Associates, Data Analysts


Minimum Education & Experience Requirements:


Master’s degree in Computer Science, Analytics, a related field, or a foreign equivalent plus 2 years of progressively responsible post-baccalaureate experience in job offered or any data sci/analyst related job titles. Applicants must possess 2 years of experience in the following: (1) Machine Learning Propensity Modeling including building first-party audience intelligence models and solutions/products; (2) Self-service applications development and deployment including building audience models and packaging them into self-service tools; (3) Implementing data technology stacks using Google Cloud platform offerings including Compute Engine or Vertex AI; (4) Building & deploying machine learning model pipelines including in Google BigQuery and AI Models using Compute Engine or Vertex AI; (5) Building and utilizing Generative AI RAG techniques for models, including customer purchase intent models; (6) Google Ad Manager for working in the technology stack to facilitate ad transactions; and (7) using Google Ad Manager for modeling outputs from audience models flow. Telecommuting Available.


The annualized base salary for this role will range between $192,599 and $247,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.


Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.