Marketing Data Analyst

About FESTO:

FESTO is a leading global company in automation technology and technical education. We are committed to driving innovation and providing high-quality products and services to our customers. Our Digital Sales Hub in Barcelona is at the forefront of driving data-driven decisions to optimize our sales processes and strategies.

Job Summary:

We are seeking motivated and detail-oriented Data Analyst to join our Digital Sales Hub in Barcelona to work for Digital Marketing department. The ideal candidate will have extensive experience in data analysis, a strong analytical mindset, and the ability to turn data into actionable insights. 

Key Responsibilities:

• Collaborate with the Digital Marketing team to understand data needs and provide analytical support
• Lead the collection, cleaning, and analysis of large and complex data sets to support business operations (email campaign, SEA, SEO…).
• Develop and maintain advanced reports, dashboards, and visualizations to monitor key performance indicators (KPIs) and drive business insights.
• Develop and present comprehensive data-driven insights and recommendations to senior management and stakeholders.
• Utilize task mining tools to analyze workflows and identify inefficiencies, redundancies, and opportunities for automation
• Review and oversee tasks performed by junior analysts, ensuring accuracy and quality of work.

Qualifications:

• Master’s degree in Data Science, Statistics, Mathematics, Computer Science, Economics, or a related field. A PhD is a plus.
• 2+ years of experience as a Data Analyst, preferably in a sales, marketing or business analytics role.
• Strong analytical skills and attention to detail
• Advanced knowledge of SQL and experience with large-scale cloud data analysis frameworks
• Proficiency in Python and data visualization tools (e.g., Tableau, Power BI).
• Ability to extract and translate business metrics and questions from data sets into well-documented and actionable insights.
• Strong communication skills, with the ability to present complex data-driven insights clearly and effectively to both technical and non-technical audiences.
• Fluent in English; proficiency in Spanish is a plus.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.