Senior Performance Marketing Analyst

AT A GLANCE

RVO Health is seeking a Senior Associate, Marketing Performance Analyst to help drive our mission of health and wellbeing for everyone. In this pivotal role, you will have the opportunity to analyze and optimize our marketing performance across various marketing channels. Your insights will be crucial in driving data-driven decision-making that elevates our marketing strategies and amplifies our business impact.

This is an exciting new role that will focus on Healthline and Healthgrades. Join us and be a key contributor to transforming health and wellness through impactful marketing.

Where You'll Be

To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

1101 Red Ventures Dr Fort Mill, SC 29707

What You’ll Do

• Develop and maintain comprehensive reporting systems to track known user key performance indicators (KPIs) and metrics. Generate regular, actionable insights into channel performance, campaign effectiveness, and overall marketing impact to drive business outcomes and enhance marketing results.
• Monitor and analyze performance across various marketing channels, including website, social, and email, to identify trends and optimize marketing strategies. Collaborate with the Lifecycle Marketing team to enhance channel impact to acquisition, engagement and revenue goals.
• Analyze user data to identify insights and key behaviors across their journey. Utilizing data modeling methodologies to evaluate cross-channel performance and isolate growth opportunities and trends. 
• Create and enhance goal setting and forecasting models to better predict initiative level impact and track pace toward annual goals. 
• Design and implement metrics to measure the long-term value of known users and impact of marketing initiatives. Analyze customer lifetime value (CLV), retention rates, and other key indicators to inform strategic decisions and optimize marketing investments for sustained growth.
• Utilize incrementality and holdout methodologies to measure the true impact of marketing campaigns. Partner with Lifecycle Marketing to design experiments to isolate the effects of marketing activities, providing actionable insights to optimize strategy and budget allocation.
• Collaborate across product, acquisition, audience development, and editorial team to identify impactful opportunities to drive acquisition, engagement, and revenue growth. 
• Prepare and present detailed reports and recommendations on marketing performance to senior management and stakeholders, providing clear insights and actionable recommendations.

What We’re Looking For

• Relevant experience in Analytics, Statistics, or Data Science
• 2+ years of experience in Marketing Analytics, with a track record of influencing strategy
• Expert proficiency with SQL, experience with Looker a plus 
• Knowledge of standard attribution methodologies for core digital channels including website, email, and social media.
• Experience Python and/or R
• Experience with A/B test strategies, multivariate test strategies, and test planning
• Experience with incrementality and hold methodologies.  
• Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $70,000.00 - $90,000.00
  *Note actual salary is based on geographic location, qualifications and experience
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.

We do not provide visa sponsorship for this role at this time.

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