US Medical Omnichannel Operations -- CDP (Consumer Data Platform)

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

US Medical Omnichannel Operations -- CDP (Consumer Data Platform) – P1 (Associate, AC, Sr AC)

At Lilly, we believe in the talent of our workforce. One of the best ways to utilize and develop that talent is to use our existing workforce to fill new and/or open positions. If you are looking for a new position within Lilly, you can view and apply to open roles posted in the internal job posting system. You must meet the minimum qualifications outlined in the job description and have/obtain work authorization in the country the position is located in order to be considered. When applying internally for a position, your current supervisor will receive notification that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.
Path/Level:
P1
Note:  Roles are posted at the lowest level of a band, however, employees should search across all levels of the band to identify all opportunities.  Employees hired on banded positions (ex: P1-P3, R1-R2, B1-B3, etc.) transfer at their current level, despite the level indicated on the job posting.  For example, if a P2 candidate is selected for a P1-P3 banded position, the candidate will remain a P2 in the new role.
Eli Lilly Services India Pvt Ltd
 
As Eli Lilly strives to achieve its purpose of making life better for patients, we have been building up our in-house ‘Consumer Experience’ function, which will design and execute next-generation marketing campaigns aimed at informing and educating consumers (or patients) directly.
To support the Consumer marketing teams in their decision-making, a data and analytics team has been set up in Indianapolis (HQ) and Bengaluru (LCCI).
At Eli Lilly, we are committed to utilizing the talents of our workforce to drive innovation. The role offers a unique opportunity to support the Consumer Experiencefunction by leveraging data to optimize Pharma Omnichannel marketing strategies. This role plays a key part in the implementation and scaling of our Customer Data Platform (CDP), utilizing tools such as Adobe Journey Optimizer, RTCDP (Real-Time Customer Data Platform), and CJA (Customer Journey Analytics). You will collaborate with cross-functional teams to  build journeys,deliver insights that improve marketing efforts, enhance customer journeys, and drive business performance.
 
Core Responsibilities:
Collaborate with marketing, product, IT, and other stakeholders to understand and meet their data needs, particularly with respect to Pharma Omnichannel strategies.
Extract actionable insights from theadobe Customer Data Platform (CDP) to enhance personalized omnichannel marketingstrategies, customer experiences, and business processes in the pharmaceutical space.
Provide data-driven recommendations based on insights gathered to a wide range of business and technical stakeholders, ensuring that strategies align with both customer needs and business objectives.
Implement predictive models using the CDP and other tools to enable real-time decision-making, contributing to more effective Pharma Omnichannel marketing campaigns.
Stay current with emerging trends in ad-tech, mar-tech, and the pharmaceutical marketing landscape, driving the evolution of data-driven marketing strategiesacross the organization.
Support the development and implementation of omnichannel strategies that incorporate digital, in-person, and other touchpoints, ensuring a seamless customer experience across the entire journey.
Required Qualifications:
2-8 years of experience in data analysis or business analytics, with a strong understanding of Pharma Omnichannel marketing.
Hands-on experience with Customer Data Platforms (CDPs), Data Management Platforms (DMPs), or CRM tools(preferably Adobe Journey Optimizer, RTCDP, and CJA).
Experience in gathering business requirements, transforming raw data, and delivering analytics reports with actionable insights and recommendations, particularly in the Pharma sector.
 Working knowledge of visualization tools such as PowerBI (preferred) or similar platforms.
Experience with programming languages like R or Python is beneficial but not mandatory.
Proven ability to break down complex, unstructured business problems and translate them into data-driven solutions, particularly in the Pharma marketing domain.
Comfort with ambiguity and the ability to work independently while managing competing priorities.
Demonstrated experience working in cross-functional, cross-geography teams to drive data solutions that improve business outcomes.
Preferred Qualifications:
Previous experience as a Data or Business Analyst in Pharmaceutical, Healthcare, Retail, BFSI, Digital, or Media industries, with a specific focus on Omnichannel marketing strategies.
Bachelor’s or Master’s degree in Technology, Statistics, Computer Science, or a related field.
Experience working in Omnichannel marketing campaigns specifically designed for the Pharma industry, leveraging customer data to optimize campaigns across various channels (digital, social, email, in-person, etc.).

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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