Senior Analyst, Digital Analytics

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we are looking for:  

VML is seeking an Analyst with 2-3 years of experience in data, marketing analytics, and performance reporting to join our T-Mobile Home Internet Solutions (HSI) team. The ideal candidate thrives in a fast-paced, collaborative environment, balancing data precision with strategic thinking. In this role, you’ll play a key part in translating performance data into actionable insights, enabling smarter decisions for a leading brand in telecommunications. 

This position offers opportunities to refine your analytical skills while working closely with cross-functional teams, including Strategy, Creative, and Media, on high-impact projects. 

What you’ll do:  

• Execute | Manage and update new and recurring client reports delivered in a hybrid of Excel, Power BI, and PowerPoint. 

• Process | Generate or create both a static and interactive excel report/dashboard for client’s performance 

• Support | Support and follow best practices for data acquisition, cleansing, transformation, and front-end publishing. 

• Analyze | Audit client data and develop, maintain, and improve documentation for common team processes and best practices. 

• Collaborate | Work directly with Strategy, Media, and Creative teams on their reporting and analysis requests, and work with clients on test & learn projects including A/B and multivariate testing. 

 

Who you are:  

• A builder | Entrepreneurial attitude coupled with strong business acumen. Offer proactive solutions and ensure successful progression without guidance. Identify business and marketing problems, industry drivers, competitive landscapes, and trends and apply insights to enable clients to compete efficiently. 

• Motivated l Has a sense of urgency and is an adaptive self-starter with the ability to work across different initiatives. Has a high bar for quality, takes ownership and drives accountability across the organization.  

• Team Player | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must champion team environments that are comfortable and encouraging. 

• Optimistic and resilient l Dig in and figure out how to work around problems. Exemplify a “Yes and why not?” posture. Maintain balance needed to maintain stamina and positivity. 

• Detail Oriented l Sharp attention to detail and a drive for perfection. 

• Excellent Communicator l Excellent written and verbal communication skills. The ability to intake simple and complex problems, listen, find the appropriate solutions, and teach to internal and external teams why your solutions will work and why they continue to work (or need adapting) once implemented. 

• Ego-less | We all wear the hats that need wearing; it’s a mentality that makes us successful.  

 

What it takes? 

• All-around talent, you can think through a complex business problem and solve it. 

• 2+ years’ experience reporting and analyzing digital, marketing efforts as they relate to the profitable acquisition of new customers and existing customers. 

• 3+ years’ experience analyzing data, drawing conclusions and making recommendations; consulting experience is a plus. 

• 3+ years’ experience working with site analytics raw data (Google, Omniture etc.) 

• Proficiency in advanced quantitative/statistical modeling, optimization techniques, etc 

• Ability to identify and resolve problems by leveraging multivariate data analysis. 

• Experience with R, Big Data, web analytics, marketing analytics, online marketing and multi-channel marketing.  Python or Hadoop a plus. 

• Strong understanding of the concepts, terminology, and measurement issues in Web/Digital Analytics. 

• Ability to manage multiple projects concurrently. 

• Able to effectively communicate complex ideas to diverse audiences. 

• Quantitative related degree (e.g. science, engineering, finance, statistics, or related field) or strong quantitative training a plus. 

• A passion for what you do. 

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

_$75,000—$90,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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