IT Business Consultant (Sales & Marketing)

PURPOSE

Perfetti Van Melle - um dos maiores fabricantes e distribuidores mundiais de confeitaria e goma de mascar com marcas globais que estão sendo apreciadas em mais de 150 países em todo o mundo!

Estamos buscando um talento para desembrulhar seu potencial como IT Business Consultant (Sales and Marketing). A posição é baseada no Brasil, mas com atendimento para toda a regional da unidade de negócio BAMSCA. Realize a sua candidatura utilizando um anexo de currículo em inglês.

The IT Business Consultant (Sales & Marketing) is responsible for overseeing the implementation and continuous improvement of AI-enabled automation solutions that enhance the efficiency and effectiveness of sales processes. This role requires expertise in managing Sales Force Automation (SFA) systems, Distributor Management Systems (DMS), AI-driven analytics, and sales automation tools. The consultant will collaborate with cross-functional teams to drive digital transformation initiatives and optimize sales operations through advanced technology solutions.

RESPONSIBILITIES

Project Management & Implementation

• Work with key stakeholders (Sales, Marketing, IT, Finance, and Supply Chain) to identify automation opportunities
• Define business processes and implement automated workflows to enhance efficiency.
• Scope, plan, and execute sales automation projects, ensuring alignment with business objectives.
• Develop and manage project timelines, resource allocation, budgets, and risk mitigation plans.
• Track key milestones, monitor project performance, and report progress through KPIs and dashboards.
• Ensure compliance with IT governance and security policies.
• Manage Change Requests (CRs) and incidents, track post-rollout performance.
• Deliver user training and adoption programs for automation tools.

AI-Driven Sales Automation & Technology Enablement

• Drive the adoption of AI-powered SFA solutions, including image recognition for perfect store execution, route optimization, and AI-driven sales recommendations.
• Implement predictive analytics for sales forecasting and territory management.
• Leverage machine learning algorithms to enhance customer segmentation and trade promotion effectiveness.
• Integrate Conversational AI (Chatbots, Voice Assistants) for field sales support.
• Work on solutions to automate claim management systems and incentive tracking.

Application Vendor Management

• Collaborate with third-party vendors and technology partners to select, customize, and implement sales automation technologies.
• Manage vendor SLAs, contracts, and performance KPIs.
• Conduct regular reviews with vendor support teams and identify improvement areas.
• Ensure seamless integration between SFA applications, DMS, and enterprise systems (SAP ERP, CRM, BI Tools).

Reporting & Performance Tracking

• Develop and monitor key performance indicators (KPIs) to measure the effectiveness of sales automation initiatives.
• Design and deliver MIS reports (Monthly, Quarterly, Yearly) for senior management.
• Ensure data accuracy and leverage real-time dashboards for actionable insights.
• Track and analyse the ROI of CRs and new Sales solution investment

REQUIRED EXPERIENCE AND QUALIFICATIONS

Experience & Skills Required:

• Bachelor's or Master's degree in Computer Science, IT, Business Administration, or related fields.
• 10+ years of experience in Sales Technology, IT Project Management, or Digital Transformation in the FMCG sector.
• Expertise in AI-enabled SFA platforms, Secondary Sales Management, and Perfect Store Execution.
• Strong knowledge of cloud-based sales automation solutions (SAP S/4 HANA SD platform, SFA Image processing solutions, or similar tools).
• Experience with Machine Learning, Image Recognition, and AI-driven analytics for sales processes.
• Proven track record of managing & supporting large-scale digital transformation projects.
• Strong analytical and problem-solving skills to drive data-driven decision-making.
• Ability to work with cross-functional teams and influence stakeholders at all levels.
• Excellent communication and vendor negotiation skills.

Preferred Qualifications:

• Certifications in Project Management (PMP, PRINCE2), AI & ML, or knowledge of Cloud Platforms
• Experience in AI-powered chatbots, sales forecasting models, or trade promotion optimisation tools.

TECHNICAL AND MANAGEMENT SKILLS

• Strong understanding of Business processes and experience driving various process automation initiatives
• Excellent project management skills, including the ability to define project scope, develop project plans, and track project progress.
• Strong analytical skills and the ability to develop metrics and KPIs to track project success.
• Understanding of integration tools like API
• Knowledge of SQL
• Knowledge of planning & budgeting
• Excellent interpersonal, time management, problem-solving and organizational skills.
• Committed, structured and delivery-focused approach.
• Diligent and responsible approach with a strong focus on accuracy and attention to detail
• Ability to direct and supervise the work of others and operate in a team environment.

PERSONAL SKILLS

• Excellent communication and collaboration skills, with the ability to work effectively with stakeholders at all levels of the organization
• Experience managing cross-functional teams and working with vendors and third-party providers.
• Strong desire to project a helpful customer service attitude.
• Affectively work both independently, as part of a team and & Team Management
• Analytical & Troubleshooting skills.
• Ready to accept the challenge

ADDITIONAL INFORMATION

Work Mode: Hybrid in Vinhedo/SP

Travel Requirements: Occasional travel for project deployments and vendor management.