Technical/Data Architect | UK

We are seeking an experienced and strategic Data Architect to lead the design and governance of data solutions supporting customer loyalty programs, integrated with marketing technology (MarTech) platforms and digital strategy initiatives. You will define the data architecture that powers personalized engagement, reward tracking, segmentation, and campaign orchestration across digital channels.

Responsibilities:

Data Architecture & Modeling:

• Design end-to-end data architecture for loyalty platforms, ensuring seamless integration with CRMs, CDPs, DMPs, analytics platforms, and MarTech stacks.
• Create logical and physical data models to support loyalty use cases—points accrual, redemption, tiering, customer preferences, and behavioral segmentation.
• Define canonical data models and customer 360 views across systems and touchpoints.

Integration & Platform Enablement:

• Collaborate with MarTech teams to ensure loyalty data flows smoothly into platforms like Salesforce, Adobe Experience Platform, Oracle CX, Braze, etc.
• Define APIs, data pipelines, and ETL/ELT processes to ingest, transform, and activate data from multiple sources (web, mobile, POS, email, app).
• Ensure architecture supports real-time data flows for triggers, personalization, and loyalty lifecycle messaging.

Data Governance & Quality:

• Establish data governance policies, taxonomy standards, and metadata management practices for loyalty-related data.
• Ensure data integrity, consistency, and compliance with privacy regulations (GDPR, CCPA, etc.).
• Work closely with data stewards and engineers to enforce quality control and lineage tracking.
• Partner with loyalty strategists, business analysts, and data scientists to align architecture with program objectives.

Collaboration & Strategy:

• Support advanced analytics, ML models, and campaign optimization efforts with clean and structured datasets.
• Evaluate and recommend technologies that enhance loyalty data capabilities (e.g., CDPs, identity resolution tools, consent management).

Qualifications:

• 8+ years of experience in data architecture, data engineering, or enterprise data platforms, with a focus on marketing or customer data.
• Strong understanding of loyalty program data structures and customer lifecycle management.
• Proficient in data modeling, API architecture, cloud platforms (AWS, GCP, Azure), and relational/NoSQL databases.
• Experience with MarTech integration and customer data platforms (CDPs) such as Adobe Experience Platform, Salesforce Data Cloud, or Segment.
• Hands-on experience with tools like SQL, Python, Spark, Kafka, Airflow, or dbt.