Technical Program Manager, Marketing Generative AI

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.   When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Technical Program Manager, Marketing Generative AI

  Why We Have This Role   Qualtrics seeks a Technical Program Manager to spearhead the integration of generative AI into its marketing ecosystem. This pivotal role will drive the company's generative AI strategy, implementing solutions to enhance marketing efficiency and personalization. The ideal candidate will position Qualtrics as a leader in AI-powered marketing innovation by revolutionizing content creation, customer engagement, and campaign optimization through the strategic application of AI. By harnessing the power of generative AI, we aim to elevate our marketing efforts and create exceptional experiences for our customers.
How You’ll Find Success   In this role, you’ll find success by identifying and prioritizing high-impact AI opportunities that significantly enhance our marketing ecosystem. You’ll effectively bridge the gap between technical capabilities and marketing needs, translating complex AI concepts into innovative solutions that empower our teams. Success is measured by creating tangible improvements in marketing efficiency, content quality, and campaign performance through thoughtfully implemented AI strategies. Additionally, your ability to drive adoption and foster excitement around generative AI will be crucial in transforming our marketing approach. By positioning Qualtrics at the forefront of AI-powered marketing, you’ll play a key role in shaping our future success.   How You’ll Grow   Advance your career at Qualtrics by spearheading the integration of generative AI into marketing. This role offers a unique opportunity to master prompt engineering, AI solution architecture, and model optimization while addressing complex marketing challenges in global campaigns. Lead cross-functional teams through AI transformation, contribute to the discourse on responsible AI in marketing, and leverage our resources and mentorship to become a leader in this dynamic field.   Things You’ll Do

• Develop and execute our generative AI roadmap for marketing, prioritizing use cases based on impact and feasibility
• Design and implement AI solutions for content creation, copywriting, image generation, and campaign optimization
• Create sophisticated prompt engineering frameworks tailored for different marketing functions and objectives
• Develop Python scripts for AI integration, data processing, custom workflows, and performance monitoring
• Lead end-to-end implementation of AI tools across marketing technology stack
• Create governance frameworks and ethical guidelines for responsible AI use in marketing
• Execute change management strategies to drive AI adoption and capability building
• Train marketing teams on effective prompt engineering and AI tool utilization
• Establish metrics and analyze performance of AI-powered marketing initiatives
• Research emerging AI models and capabilities for potential marketing applications
• Collaborate with legal and privacy teams to ensure compliance in AI implementations
• Document best practices and create knowledge repositories for ongoing AI optimization

What We’re Looking For On Your Resume

• 5+ years of experience in technical program management, product management, or similar roles
• Demonstrated experience implementing generative AI solutions in business contexts
• Proven expertise in prompt engineering and optimizing AI outputs for specific use cases
• Working knowledge of Python for AI integration, data processing, or workflow automation
• Success managing technical implementations with cross-functional stakeholders
• Experience with change management and driving technology adoption
• Understanding of marketing processes, objectives, and technology ecosystems
• Background in requirements gathering and documentation for technical solutions

Nice to Have:

• Direct experience applying generative AI models (GPT, DALL-E, Claude, etc.) to marketing use cases
• Advanced prompt engineering skills with demonstrated results in marketing contexts
• Experience with AI model fine-tuning or RAG (Retrieval Augmented Generation) implementations
• Python programming proficiency specifically for AI applications and integrations
• Experience integrating AI capabilities with marketing automation platforms, CMS, or CRM systems
• Background in marketing operations or MarTech implementation
• Understanding of AI ethics and responsible use principles
• Experience with A/B testing methodologies for AI-generated content
• Knowledge of data privacy regulations as they apply to AI and marketing

What You Should Know About This Team

• The Marketing Technology Operations team at Qualtrics is at the forefront of applying cutting-edge technologies to transform how marketing operates.
• We're creating a center of excellence that develops innovative solutions, establishes best practices, and empowers marketing teams across the organization.
• You'll join a dynamic group that combines deep marketing expertise with technical acumen and a passion for responsible innovation.
• We value experimentation, rapid learning cycles, and measurable results as we define the future of AI-augmented marketing.

Our Team’s Favorite Perks and Benefits

• Comprehensive healthcare coverage
• Generous PTO policy with company-wide mental health days
• Budget for AI conferences, courses, and certifications

  The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.   Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.   ​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act   Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.   Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind-the-scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.

Washington State Annual Pay Transparency Range$126,000—$229,500 USD