Senior Director, Content Insights & Planning

Tubi is a global entertainment company and the most watched free TV and movie streaming service in the U.S. and Canada. Dedicated to providing all people access to all the world’s stories, Tubi offers the largest collection of on-demand content, including over 275,000 premium movies and TV episodes and over 300 exclusive originals. With a passionate fanbase and over 97 million monthly active viewers, the company is committed to putting viewers first with free, accessible entertainment for all.

About the Role:

We’re looking for a strategic, highly analytical, and business-minded leader to join our team as Senior Director, Content Insights & Planning. In this role, you will lead a team focused on uncovering and communicating impactful insights that directly inform content strategy, merchandising, programming, and acquisitions decisions. You’ll partner closely with stakeholders across Content, Data Science & Analytics, Product, and Finance to develop frameworks, roadmaps, and recommendations that help guide investment decisions, optimize title mix, and drive long-term audience growth. 

This is a global role, with visibility and influence across all of Tubi’s markets, supporting content strategy and planning internationally.

You will work closely with senior leadership and cross-functional teams to surface actionable learnings that shape the future of Tubi’s content offering and merchandising, with a focus on performance, viewer behavior, and long-term audience growth.

This is a hybrid role based out of our Los Angeles office.

What You'll Do:

• Lead the development of content performance frameworks and audience insights that drive strategy across Original Programming, Content Acquisition & Partnerships, and Scheduling. Provide data-driven guidance for greenlighting, scheduling, and optimizing content investments
• Deliver recurring and ad hoc reporting to executive leadership, synthesizing complex data into actionable insights that inform strategic direction and investment decisions
• Drive insight-backed recommendations to support merchandising efforts across editorial curation, ML personalization, and campaign execution—informing container strategy, title positioning, and the promotion of priority launches to maximize engagement and visibility
• Drive audience segmentation analysis to support more personalized and effective content experiences in collaboration with Product and Data Science & Analytics teams
• Develop projections and planning models that help prioritize content investments, shape the content roadmap, and align resources with strategic goals
• Partner cross-functionally to provide data-backed content highlights, performance readouts, and scheduling insights that support strategic planning cycles
• Identify and communicate emerging trends in viewer behavior, content consumption, and platform performance to guide future merchandising, programming and acquisition strategies
• Represent the Content organization in cross-functional planning forums, advocating for content priorities and surfacing opportunities for strategic collaboration

Your Background

• 10+ years of experience in content analytics, business intelligence, or strategic insights within a streaming or digital media environment
• Strong expertise in content performance measurement, audience segmentation, and predictive modeling
• Proven success translating complex data into actionable recommendations for creative and strategic stakeholders
• Deep understanding of the streaming landscape, including Originals development, content acquisition, and viewer behavior patterns
• Experience working closely with Content, Product, and Data Science teams to guide decisions and product evolution through insights
• Exceptional storytelling skills, with the ability to influence at the executive level through data and narrative
• Advanced Excel and data visualization skills; experience with BI tools like Looker, Tableau, or similar
• Strong understanding of data pipelines, experimentation design, and measurement frameworks
• Highly organized, detail-oriented, and comfortable working in a fast-paced, evolving environment

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

California Compensation
Base ($163,700 to $233,900/year) + Bonus + Long-Term Incentive Plan + Benefits

#LI-SL4 #LI-Hybrid

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits.  The following distinctions below outline the differences between the Tubi and FOX benefits:

• For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
• For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
• For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
• For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.