Account Manager, Informa TechTarget (B2B technology marketing) | (East Coast, Office-Based)

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to the “next big things”. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and we’re also part of Informa Plc, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices.

Visit informatechtarget.com and follow us on LinkedIn.

Job Description

• Compensation for this position ranges from $80,000 to $100,000 annually, depending on your experience level, with additional earning potential through our commission structure.
• The role will be based at one of our Informa TechTarget offices, with locations available in New York, Boston, or Washington, D.C.
• Please note that applications will be accepted until June 6, 2025, when this job listing will close.

The Account Manager, Portfolio position is part of the Global Portfolio Sales team at Informa TechTarget, responsible for managing high-value accounts that contribute to over 30% of the company's revenue. This team oversees a range of product lines and plays a pivotal role in driving growth across the business.

Key Responsibilities:

• You will be assigned to a team that focuses on high-value accounts. In this role, you’ll work closely with a Strategy Director, who leads client management across Informa TechTarget's various divisions, and a team of Account Managers and Specialists. The goal is to drive revenue growth by expanding our footprint within assigned accounts through upselling at the product level or cross-selling into new lines of business.
• Actively prospect into assigned accounts with the goal of multithreading, upselling, and cross-selling. You will work to expand business within current accounts and break into new areas, increasing our footprint and enhancing customer relationships.
• Manage existing pockets of business, delivering on deals either sold by yourself, the Strategy Director, or collaboratively by the team. This includes renewing deals and ensuring ongoing client satisfaction while driving additional revenue.
• Your role will have a dual focus: delivering on revenue targets through renewals and executing strategies to convert new business opportunities into revenue.

The Account Manager, Portfolio role is ideal for someone who thrives in a target-driven environment, enjoys working with high-value accounts, and has a passion for expanding business opportunities within a global portfolio.

Qualifications

Our Key Products

The ideal candidate will have demonstrated experience working with B2B technology marketing platforms, specifically:

• Experience leveraging account and prospect-level intent data to drive marketing campaigns and sales enablement
• Proven track record creating and managing webinar content across professional communities
• Background in implementing targeted advertising campaigns to reach active B2B tech buyers
• Experience developing or managing customized online environments for user engagement
• History of participating in or organizing online summits featuring industry experts
• Demonstrated ability to develop high-performance marketing assets for B2B technology audiences

Industry Knowledge Requirements

The successful candidate will possess in-depth knowledge of multiple technology sectors, including:

• Cybersecurity
• Cloud and IT Infrastructure
• Data Management and Analytics
• Networking
• Storage and Data Protection
• Unified Communications and Collaboration
• AI Software and Services
• Application Development

Preferred Qualifications

• 3+ years of experience in B2B technology marketing
• Proven success using intent data to drive marketing and sales outcomes
• Strong understanding of the B2B technology buyer journey
• Experience working across multiple technology verticals
• Demonstrated ability to translate technical concepts for various audience segments
• Track record of successful campaign execution using marketing technology platforms

This role requires a versatile professional who can navigate the complex B2B technology landscape and leverage TechTarget's comprehensive suite of products to connect technology buyers with sellers effectively

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include: 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too  
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO, rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.