Business Analyst - Media Data Operations

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

The Business Analyst – Media Data Operations is a critical role within Kinesso, responsible for analyzing, documenting, and optimizing media data processes, governance frameworks, and system integrations. This role works closely with cross-functional teams to ensure data integrity, compliance, and operational efficiency across Interact and other enterprise data systems. The Business Analyst will play a key role in identifying process improvements, supporting governance initiatives, and driving data-driven decision-making across media operations.

The Business Analyst – Media Data Operations ensures that Kinesso’s data governance, operational processes, and system integrations are executed efficiently and effectively. By providing critical insights, process improvements, and data-driven solutions, this role supports the success of media data operations, enabling scalable growth, compliance, and business transformation.

Responsibilities

Data Governance and Process Optimization

• Support the implementation and maintenance of media data governance frameworks and master data management (MDM) standards.
• Analyze media data processes, identify inefficiencies, and recommend workflow optimizations to improve data integrity and operational performance.
• Ensure compliance with regulatory standards, internal policies, and industry best practices related to data governance and security.

Interact System and Data Management Support

• Assist in the setup, configuration, and optimization of Interact, ensuring data consistency and seamless integration with other enterprise systems.
• Document best practices for media data entry, maintenance, and validation to drive data accuracy and quality assurance.
• Collaborate with product and technology teams to troubleshoot data-related issues and enhance system functionalities.

Client Data Operations and Reporting

• Support the client onboarding and offboarding processes, ensuring data governance policies are adhered to.
• Develop and maintain reporting frameworks that provide insights into data quality, governance compliance, and operational efficiency.
• Work with stakeholders to define and track key performance indicators (KPIs) related to media data operations.

Cross-Team Collaboration and Documentation

• Partner with internal teams (Product, Engineering, Compliance, Client Success) to align data operations with business objectives.
• Assist in the development of training materials, playbooks, and documentation to improve data literacy and operational consistency.
• Facilitate requirements gathering sessions, translating business needs into actionable data governance initiatives.

Required Skills & Experience

Technical and Industry Expertise

• 3+ years of experience in business analysis, media data operations, ad tech, or martech.
• Familiarity with master data management (MDM) frameworks, data governance principles, and media data ecosystems.
• Experience with data visualization and reporting tools (e.g., Tableau, Power BI, SQL) is a plus.
• Knowledge of privacy regulations (GDPR, CCPA) and their impact on media data governance.

Analytical and Problem-Solving Skills

• Strong analytical skills with the ability to interpret complex data structures and workflows.
• Experience in identifying operational inefficiencies and recommending scalable solutions.
• Ability to translate business requirements into technical specifications for data operations.

Communication and Collaboration

• Strong written and verbal communication skills, with the ability to present insights and recommendations to stakeholders.
• Experience collaborating with cross-functional teams (Product, Engineering, Compliance, Operations).
• Highly organized with attention to detail, ensuring accuracy in data documentation and reporting.
  

Desired Skills & Experience

• Bachelor’s degree in Business, Data Management, Information Systems, or a related field.
• Experience in the media, marketing, or technology sector preferred.

 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.  

Salary Range$90,000—$100,000 USD