Director, Media Data Operations

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

The Director of Media Data Operations is a key role at Kinesso, responsible for defining the frameworks, standards, and governance that enable effective master data management and media data operations. This role ensures that teams leverage Interact and other data systems to drive operational excellence, client success, and compliance with governance policies. By establishing robust processes and setting clear expectations, the Director of Media Data Operations ensures consistency, quality, and innovation in how data is managed and utilized across the organization.

Responsibilities

Framework and Standards Development:

• Define and implement master data management frameworks to ensure data consistency, integrity, and accessibility across all teams.
• Develop and enforce media data governance standards that align with business goals, regulatory requirements, and industry best practices.
• Establish clear guidelines for data entry, maintenance, and quality assurance to drive operational efficiency and accountability.

Interact Optimization:

• Drive insights from operational processes leveraging Interact to streamline client operations and enhance data-driven decision-making.
• Design and maintain standards for Interact setup, including defining master data and ensuring seamless integration with external systems.

Governance and Compliance:

• Establish data quality metrics and reporting frameworks to monitor compliance and identify opportunities for improvement.
• Develop comprehensive client data governance programs, promoting adherence to standards across global teams.

Client Lifecycle Standards:

• Design detailed client onboarding frameworks that include Interact setup, master data definition, and data integration guidelines.
• Define and guide the client offboarding process to ensure compliance with contractual obligations and secure data management practices.

Training and Capability Building:

• Oversee the creation of training programs and resources to educate teams on data governance, master data management, and media data standards.
• Foster a culture of data literacy and operational alignment, empowering teams to execute with excellence.

Performance Monitoring and Reporting:

• Develop reporting frameworks to provide leadership with insights into data quality, governance adherence, and Interact utilization.
• Use performance metrics to continuously refine frameworks and ensure alignment with organizational goals.
  

Desired Skills & Experience

Technical Expertise:

• Hands on experience in media data operations and a deep understanding of media technologies such as ad tech, martech, and media planning tools.
• Strong expertise in master data management (MDM) frameworks and data governance principles.
• Familiarity with platforms like Interact or similar enterprise data systems, with a focus on optimization and integration

Leadership and Strategic Planning:

• Proven ability to define organizational frameworks, governance standards, and operational guidelines.
• Strong strategic planning skills with a focus on building scalable, efficient, and compliant operations.
• Experience influencing and aligning cross-functional teams to achieve shared goals.

Media Industry Knowledge:

• Comprehensive understanding of media data structures, ecosystems, and technologies used in campaign management, analytics, and reporting.
• Familiarity with challenges unique to media data governance, including privacy, compliance, and quality assurance.

Operational and Soft Skills:

• Exceptional communication and collaboration skills to guide teams and align them with established frameworks and standards.
• Ability to provide thought leadership and act as a trusted advisor to senior leaders.
• Strong problem-solving skills with a focus on innovative, scalable, and sustainable solutions.

Education and Background:

• Minimum of 7 years of experience in media data, reporting, product or operations roles, preferably within the media, marketing, or technology sectors.
  

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.  

Salary Range$140,000—$160,000 USD