Business Strategy Optimization Analyst

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GENERAL FUNCTION:

The Business Strategy Optimization Analyst uses various analytical frameworks and modeling techniques (including decisions trees, logistic and linear regression, machine learning) to generate insights and strategies that drive the bottom-line profitability of various banking products and customers. The role requires an understanding of the intersection of consumer behavior, business drivers and data-driven decision-making to solve problems and influence business strategy.

The Business Strategy & Optimization Analyst will provide recommendations that could impact product design, pricing, segmentation and marketing, credit, fulfillment and customer experience.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined.  Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience.  While operating within the Bank’s risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Gather and prepare complex data for modeling and analysis
• Develop and execute models, segmentation and policy in market
• Project business impacts and monitor and track against the commitments
• Create and present convincing business cases to support recommendations
• Design tests to generate insights and improve understanding of our customers
• Effectively lead project teams in a highly matrixed environment
• Communicate effectively with senior leadership
• Perform adhoc portfolio analysis in a fast paced and dynamic business environment

MINIMUM KNOWLEDGE, SKILLS & ABILTIES

• Bachelor's degree in quantitative discipline (e.g. science, technology, engineering, math, or economics).

• Master’s degree in quantitative discipline (e.g. statistics, data sciences, business analysis, finance,  mathematics, or economics) preferred.
• Minimum 3 years of demonstrated analytical experience.
• Experience in data mining and analysis using SAS or SQL, Python, R and ML
• Experience with quantitative marketing and market research techniques
• Ability to develop and design tests that are statistically grounded
• Demonstrated management, leadership and interpersonal skills.
• Strong product management, design and development skills.
• Excellent verbal and written communication skills

Business Strategy Optimization Analyst

LOCATION -- Cincinnati, Ohio 45202

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.