Senior Associate, Digital Analytics

Senior Associate, Digital Analytics

This role is to be located near one of our offices in NYC, Los Angeles, Austin, Chicago or Oakland.

About us

We turn customer challenges into growth opportunities. Material is a global strategy partner to the world’s most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences.

We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approaches speed engagement and growth for the companies we work with and transform relationships between businesses and the people they serve.

Position Summary

Material is looking to bring on a Senior Associate to join our Digital Analytics practice to support online media analysis and brand marketing accounts. Senior Associates at Material have extensive BI and SaaS platform expertise and deep understanding of how digital marketing impacts business outcomes. The analyst will be tasked with working collaboratively across key disciplines at Material to proactively provide insights and oversight to guide campaign optimization through dashboards, reporting, and planning sessions.

Core Responsibilities Include: The ideal candidate has a background in the setup, execution, and management of measurement and client reporting for online ad campaigns, in order to meet rigorous performance goals, while also possessing the ability to assess data quality, to stay organized with ad-hoc inquiries and deadlines, and to be a great cultural addition to our team.

• Leverage various datasets to create both automated BI solutions and manual reporting with visualizations and detail that deliver actionable feedback for decision-making.

• Monitor and evaluate online media performance to drive continuous improvements in KPIs and to increase scale through efficient media + creative selection and allocation.

• Deliver  tracking, analysis, and translation of customer journey data across the lead funnel through provision of clear and versatile reporting and predictive intelligence from cloud enterprise systems. Present findings in an articulate way to diverse audiences.

• Support development of measurement and strategy frameworks by synthesizing client marketing objectives and goals against plan tactics and metrics.

• Collaborate with team members to build client relationships and to deliver complex results and presentations with sufficient context and recommendations for improvement.

• Prioritize and respond to ad-hoc requests for analysis and structured data from stakeholders quickly and accurately.

• Assist with managing data operations and analytics implementations to identify data collection opportunities and issues, including  ETL/ELT, tag management systems, quality assurance, 3rd party pixels, UTM parameters, and technical documentation through collaboration with developers.

• Stay current on industry best practices to be able to formulate and execute point-of-view documentation.

The Ideal Candidate:

• 3-4 years of relevant experience in a dedicated digital analytics role, preferably agency-side.

• Experience supporting online media and social marketing programs for improvements in KPIs and secondary metrics, increasing scale through efficient media + creative selection and allocation, and program data enhancement through audience targeting. Proficiency with 3rd-party ad server technologies (Campaign Manager 360) is a requirement. 

  • Preferred hands-on experience with multi-touch attribution, cross-channel engagement and offline data integration.

  • Assess and build insights around social media data across multiple sources, both through native platforms and from social media management tools

• Advanced competencies with BI data visualization and data preparation tools is a requirement (preferable Tableau, Looker/Data Studio, Power Bi, DOMO).

• Ability to operate and prioritize work streams for 2 to 3 stakeholders and departments in different geographies.

• Ability to support teams with their analytical and technical competencies across:

  • Growth Marketing - Versatile results-driven performance analysis of direct response and brand efforts, inclusive of Display, SEM/SEO, Social, Programmatic, OTT, Offline (OOH, TV & Radio).

  • Automation - Maintenance and enhancement of I/O and ETL automations in pre-established data models for data preparation. Strong working knowledge with Alteryx a plus.

  • Business Intelligence - Transform queries for structured data in SaaS platforms into data visualizations and online portals in support of performance monitoring and goal tracking for marketing programs and strategic planning.

  • Vertical and lateral problem solving - Solution-oriented critical thinking with the ability to translate data and research into observations and insights and derive relevant recommendations.

• Bonus:

  • Technical competencies in client-side and server-side data collection, tag management solutions, and governance across data systems. Preferred experience with Google Tag Manager or Tealium.

  •  Proficiency with data scripting languages (e.g., SQL, Python, R, etc.).

Why work for Material?

In addition to fulfilling, high-impact work, company culture and benefits are integral to determining if a job is a right fit for you. Here’s a bit about who we are and highlights around what we offer.

Who We Are & What We Care About

• Material is a global company and we work with best-of-class brands worldwide.  We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare.
• Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients.
• We prize inclusion and interconnectedness. We amplify our impact through the people, perspectives, and expertise we engage in our work. Our commitment to deep human understanding combined with a science & systems approach uniquely equips us to bring a rich frame of reference to our work.
• A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in people's lives.
   

Pay Range: $75,000.00 – $92,000.00

The range shown represents a grouping of relevant ranges currently in use at Material. Actual range for this position may differ, depending on location and specific skillset required for the work itself. 

Equal Employment Opportunity                           

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

Privacy Statement

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If you need support with a privacy-related matter, please send an email to: privacyrequests@materialplus.io