Data Analyst & Growth Hacker

Groupon is an experiences marketplace that brings people more ways to get the most out of their city or wherever they may be. By enabling real-time mobile commerce across local businesses, live events and travel destinations, Groupon helps people find and discover experiences––big and small, new and familiar––that make for a full, fun and rewarding life. Groupon helps local businesses grow and strengthen customer relationships––resulting in strong, vibrant communities. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success.

Groupon EMEA is looking to increase the headcount and recruit for a Data Analyst & Growth Hacker based in our Prague or Madrid offices and reporting to Principal analyst supporting VP of CRM, Pricing & Promotions & Revenue. In this role, you'll have exposure to the entire senior leadership team, including the C-Level Executives. You’ll join a fast-paced, pragmatic, and data-driven environment where a single person can have massive impact, and where smart thinking, curiosity, and speed are rewarded. If you're passionate about solving complex problems, making data actionable, and working closely with decision-makers to move the business forward - and you're not afraid to roll up your sleeves - this might be your next big move.  

What is our mindset? 

• We would compare ourselves to a sports team, where we strive to assemble the best team with the available resources.

• We still maintain key values such as fairness, mutual support, and respect, but we also focus on performance and aim to build a top-notch organization that can deliver excellent results in a short period of time.

• Our culture is built on courage, ambition, and is strongly meritocratic - allowing the most capable individuals to grow rapidly. Over the years, we have given opportunities to countless talented people who share traits such as structure, intellectual curiosity, hard work, and the ability to learn quickly.

You'll be spending your time on the following:

• Partnering with the Principal Analyst and collaborating with stakeholders across teams to understand priorities and deliver actionable insights within 2 focus areas

  • Focusing on CRM & Lifecycle - analyzing user cohorts, retention patterns, and marketing channel performance to uncover opportunities for engagement and reactivation

  • Focusing on Pricing & Promotions - identifying optimal price points by generating hypotheses, supporting implementation, setting up A/B tests, and evaluating results to guide strategic decisions

  • Additionally, you’ll step in to run ad-hoc analyses and deep dives when urgent business questions arise or KPIs shift unexpectedly - helping the team quickly uncover root causes and identify the right next steps

• Synthesizing data from multiple sources to identify patterns, trends, and opportunities that drive business decisions

• Building dashboards and reports that bring clarity to performance, support transparency, and enable self-serve analytics

• Work closely with data engineers and analytics team to ensure the ongoing evolution and improvement of our data

• Staying hands-on and pragmatic, knowing when to go deep, when to move fast, and when to deliver good-enough solutions that drive real impact

We're excited about you if you have:

• 3+ years of experience in data or business analysis, preferably in fast-paced digital environments

• A Bachelor’s or Master’s degree in a quantitative field

• Advanced SQL skills and the ability to work across large datasets independently

• Experience with data visualization tools (e.g., Tableau, Looker, Power BI) to build clean, insightful dashboards

• Strong proficiency with AI tools and a mindset for rapid tech adoption. You actively leverage modern AI tools to accelerate your work, boost productivity, and solve problems creatively

• A strong track record of turning complex data into simple, actionable recommendations for stakeholders

• Excellent communication and presentation skills, you can explain technical findings clearly to non-technical audiences

• A practical mindset with a bias for action, you care more about business outcomes than academic perfection

• High level of autonomy and independence. Our systems, databases and processes are complicated, there will be many obstacles along the way. You take initiative and find solutions.

• The resilience and drive to thrive in a demanding, high-expectation environment, you stay focused under pressure, and push through ambiguity to get things done

We value Data analyst who are:

• Possessing AI-first mindset.

• A proactive approach, willing to take initiative and seek solutions.

• A quick starter and can run the tasks independently with minimal supervision and guidance.

• Adaptable to new tools, new business areas (e.g. marketing channels), and diverse team environment.

• Attention to detail, ensuring thoroughness in data interpretation.

• Balance between patience in long-term project results and urgency in short-term tasks.

• A preference for simplification, avoiding unnecessary complexities in tasks.

• A strong sense of ownership and responsibility in all undertakings.

Send us your CV.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings, always check our official careers website at grouponcareers.com.