Director, Marketing GenAI Solutions & Modeling

Job Description:

ABOUT US

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

ABOUT THE ROLE

Reporting to the Vice President of Marketing Data Science & Modeling, we are seeking a Director, Marketing GenAI Solutions & Modeling who will lead the next chapter of Dow Jones’ marketing data science and AI capabilities to drive growth across our direct-to-consumer products. This is a high-impact leadership role that blends technical depth, marketing strategy, and innovation.

You’ll oversee the development and deployment of predictive models, machine learning solutions, and generative AI tools to optimize marketing effectiveness, enhance customer acquisition, engagement & retention, and improve ROI.

In this critical Director role, you will bridge data science and business strategy, requiring technical depth and strong stakeholder engagement skills.

You will work in our midtown Manhattan office three days each week.

YOUR RESPONSIBILITIES

• Predictive Modeling & Machine Learning: Lead the design, development, and deployment of models for churn prediction, customer lifetime value, price sensitivity, next-best-action, and upsell/cross-sell strategies. Continuously improve model accuracy, scalability, and impact through rigorous testing and iteration.

• Generative AI Development & Integration: Champion the development and implementation of generative AI tools (e.g., content personalization, creative generation, conversational AI) for Marketing and Subscriptions and improve customer engagement. Identify high-value use cases and partner with marketing, product, and engineering teams to pilot and scale solutions. Stay current on emerging generative AI trends and assess opportunities for innovation.

• Data-Driven Strategy Development: Analyze large-scale customer datasets—including demographic, behavioral, transactional, and digital engagement signals—to uncover actionable insights. Translate findings into strategic recommendations for campaign targeting, messaging, and channel optimization.

• Customer Segmentation & Lifecycle Analytics: Create advanced segmentation models to inform targeting, retention, and cross-sell/upsell strategies. Partner with marketing teams to activate segments across lifecycle touch points and evaluate performance over time.

• Model Deployment & Enablement: Operationalize models by embedding them into marketing workflows and tools. Collaborate with marketing operations and engineering to ensure model adoption, integration into platforms, and performance monitoring post-deployment.

• Team Leadership & Strategic Influence: Mentor junior team members and foster a culture of experimentation, rigor, and business alignment. Shape the marketing analytics roadmap and advocate for data-informed decision-making across functions.

• Cross-Functional Collaboration: Act as a trusted advisor to partners in marketing, product, finance, and executive leadership. Align on objectives, share insights in a clear and compelling way, and influence high-level strategic planning through analytics.

YOU HAVE

• The willingness to work in our midtown Manhattan office 3 days each week

• 12+ years of experience in data science, marketing analytics, business strategy, or related disciplines

• 5+ years managing complex technical projects in fast-paced environments with multiple stakeholders

• 2+ years of people management experience, with a strong track record of mentoring and developing talent

• A degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or similar

• Deep expertise in predictive modeling, machine learning, forecasting, and advanced analytics techniques

• Hands-on experience building and deploying Generative AI solutions 

• Proficiency with Python or R, and strong SQL skills

• Familiarity with modern marketing stacks, including CRM, CDPs, marketing automation, and analytics platforms

• Experience with subscription-focused business models is preferred

#LI-HYBRID

OUR BENEFITS

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Data Analytics/Warehousing & Business Intelligence

Union Status:

Non-Union role

Pay Range: $175,000 - $215,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..