Data and Performance Analyst (ZR 23542 JOB)

This is a remote position.

Schedule: Flexible, during client business hours (Sydney time)

Total Weekly Hours: 20 hours


Purpose of the Role:

To provide actionable insights across the client’s marketing, product, sales, and digital performance—helping drive better decision-making, improve ROI, and scale growth channels effectively.

Key Responsibilities:

1. Marketing Performance Analysis

• Track and report on campaign results across Meta, Google, TikTok, Email, and SMS
  

• Analyze trends in ROAS, CAC, CPM, and LTV
  

• Monitor funnel performance and identify drop-offs in CVR or AOV
  

• Collaborate with performance marketers to optimize spend allocation
  

2. Product & Sales Insights

• Analyze sales trends by SKU, collection, and category
  

• Identify top- and under-performing products, including size/color sell-through rates
  

• Assist in demand forecasting for new drops or restocks
  

• Correlate marketing initiatives with product sales performance
  

3. Website & Conversion Data

• Utilize tools such as GA4, Hotjar/Microsoft Clarity, and Shopify Analytics
  

• Monitor key metrics: traffic sources, bounce rates, exit rates, and session durations
  

• Report on conversion rates (CVR) by device, source, collection page, and PDP
  

• Recommend UX/UI and CRO improvements based on data insights
  

4. Executive Dashboards & Reporting

• Build and maintain live dashboards (Looker Studio, Power BI, or Tableau)
  

• Provide weekly and monthly reporting packs for the leadership team
  

• Create forecast scenarios using input metrics (CVR, traffic, AOV, spend)
  

Must-Have Skills:

• Strong understanding of key eCommerce metrics: ROAS, CVR, LTV, CAC, AOV
  

• Advanced Excel/Google Sheets skills (pivot tables, dashboards, VLOOKUP, etc.)
  

• Proficient with analytics tools: GA4, Shopify, Meta Ads Manager, Google Ads
  

• Experience with SQL and/or Python for data analysis is a plus
  

• Strong business acumen and proactive communication style
  

Ideal Profile:

• 3+ years of experience in direct-to-consumer (DTC) or retail brand analytics
  

• Comfortable presenting to executives and delivering strategic recommendations
  

• Detail-oriented, curious, and solutions-driven
  

• Preferably from a performance marketing or digital eCommerce background
  

Independent Contractor Perks:

• Permanent work-from-home opportunity
  

• Immediate hiring
  

• Stable freelance position
  

ZR_23542_JOB