Director of Marketing Analytics

AmeriSave Mortgage Corporation has set the standard in online mortgage lending with over $130 billion in funded loan volume. As one of the top-rated, largest privately-owned online mortgage lenders in the nation, our mission is to deliver beneficial, responsible home lending solutions with unwavering integrity, dedication and excellence. We are committed to enhancing our digital presence and leveraging data-driven insights to drive our marketing strategies. Our employees are the driving force behind our success. We believe in the power of a dynamic and talented workforce and creating an environment where your contributions are not just recognized, they’re celebrated. Your success is our success, and we are seeking skilled professionals who are ready to bring their A-game, exceed benchmarks and enhance the overall excellence of AmeriSave, while also growing and advancing their careers. At AmeriSave, we're one team with one shared dream - to be the best.  Let’s redefine excellence together! What We’re Looking For:We are seeking a talented and experienced Director of Marketing Analytics to join our dynamic team and help us leverage data to drive business insights and decision-making.  As the Director of Marketing Analytics at AmeriSave, you will play a crucial role in analyzing and interpreting data to support our business objectives. You will be responsible for overseeing the collection, storage, and analysis of marketing data from various sources, creating and maintaining dashboards, reports, and data models using Looker Studio, Google Analytics, BigQuery and PowerBi. Your expertise will help us uncover trends, optimize performance, and make data-driven decisions.What You’ll Do: Data Management and Integration:

• Oversee the collection, storage, and analysis of marketing data from various sources.
• Design and maintain a robust data warehouse structure to support marketing analytics.
• Ensure data integrity and accuracy by implementing best practices for data governance.

Dashboard Development:

• Create interactive dashboards and reports in Looker Studio and PowerBi or similar platforms to visualize key metrics and performance indicators.
• Translate complex data sets into actionable insights and visualizations that drive marketing strategies.
• Collaborate with marketing, IT, and other departments to understand data needs and deliver customized solutions.

Strategic Analysis:

• Analyze large datasets using BigQuery, Python, etc.
• Analyze marketing performance data to identify trends, opportunities, and areas for improvement.
• Provide strategic recommendations based on data-driven insights to optimize marketing campaigns and initiatives.

Multi-Touch Attribution and Incrementality Testing:

• Utilize multi-touch attribution models to understand the impact of various marketing touchpoints on customer conversion.
• Conduct incrementality testing to measure the true impact of marketing activities and optimize budget allocation.

Team Leadership:

• Lead and mentor a team of marketing analysts, fostering a culture of continuous learning and improvement.
• Collaborate with cross-functional teams to ensure alignment on data strategies and objectives.
• Drive the adoption of advanced analytics techniques and tools within the marketing team.

General Responsibilities:

• Provide data and problem-solving support to our teams.
• Develop reporting and services to improve performance.
• Streamline operations leveraging automation and process improvement best practices.
• Perform data validation and ensure data accuracy and integrity.
• Identify opportunities for process improvements and automation in data analysis workflows.
• Stay up-to-date with industry trends and best practices in data analytics and visualization.

What You’ll Need:

• Bachelor's degree in Marketing, Data Science, Analytics, Computer Science, Statistics, or a related field. A Master's degree is preferred.
• Proven experience with Looker Studio, Google Analytics, BigQuery, and PowerBi or similar data visualization tools.
• Strong analytical skills and the ability to interpret complex data sets.
• Proficiency in SQL and experience with data querying and manipulation.
• In-depth knowledge of data warehouse structures and best practices for data integration.
• Excellent communication skills and the ability to present findings to non-technical stakeholders.
• Detail-oriented with a strong focus on data accuracy and quality.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience leading and developing a team of analysts.
• Knowledge of multi-touch attribution models and incrementality testing is preferred.

**Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. ** -Compensation: Annual compensation for this position generally ranges from $125,000 - $250,000.  Benefits: ·         401(k) ·         Dental insurance ·         Disability insurance ·         Employee discounts ·         Health insurance ·         Life insurance ·         Paid time off ·         12 paid holidays per year ·         Paid training ·         Referral program ·         Vision insurance   Supplemental pay types: ·         Bonus ·         Referral bonuses  AmeriSave is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 California Consumer Privacy Act Disclosure Acknowledgment Employment Applicants, New Hires, and Employees Residing in California   AmeriSave Mortgage Corporation’s Privacy Policy Statement (“Policy”) can be reviewed here: www.amerisave.com/privacy-policy   AmeriSave Mortgage Corporation’s California Consumer Privacy Act (“CCPA”) Recruitment Disclosure can be reviewed here: https://www.amerisave.com/ccpa-recruitment-disclosure/   When AmeriSave’s Human Resources Department makes future requests for personal information, the same Policy is applicable. By applying, you understand this acknowledgment covers current and future personal information requests. You also acknowledge the business purpose of the personal information collected and that future requests may occur while applying for a position at AmeriSave and/or during employment, if applicable.