Head of Audience and Marketing Insights

Company Description

Believe is one of the world’s leading digital music companies. Believe’s mission is to develop local artists and labels in the digital ecosystem by providing them the solutions they need to grow their audience at each stage of their career and development. 

Its 2,037 employees in more than 50 countries aim to support local artists and labels with a unique digital expertise, respect, fairness and transparency. 
To support our fast-growing presence on all continents, we are constantly looking for new Believers to join us and make a stronger and more positive impact on the music industry!

Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV, ISIN: FR0014003FE9).

Ready to #setthetone with Believe? 

Job Description

Role definition: The Head of Audience & Marketing Insights leads a team of business and data analysts and is responsible for overseeing the execution of Audience Development and Marketing analyses, while ensuring alignment with strategic goals and developing the team. The role sits within the Data Insights organization and is reporting into our Global Data Director. 

Core responsibilities:  

• Oversee the execution of Artist and Audience Development & Marketing analysis roadmap for the Group, in line with both Data Insights and Marketing Services’ teams OKRS, and ensure timeliness, consistency & accuracy of the team’s output. This includes:  

• Artist and Audience Development: Understanding the phenomena, consumption patterns and relevant signals related to streaming and audience data across DSPs, and how they impact artist development: virality, cross-platform conversion, discoverability, etc. 

• Marketing: Understanding the impact of our different on-platform marketing levers (promotion activity, specific programs, etc.), to inform and support our Marketing and Product strategy, and drive value externalization for our artists and labels: effectiveness of campaigns, ROI, etc. 

• Collaborate with Business, Marketing and Product teams to collect analysis needs and build and execute the relevant analytical plans  

• Collaborate with Data Engineering department to ensure integration and maintenance of new data sources / data points, to support analysis & innovation 

• Collaborate with Data Science department to conduct advanced statistical study, and support the implementation of new ML models with relevant data analysis  

• Improve structure, processes and methodologies, and support and develop data analysts within the team 

Qualifications

• Advanced analytical skills:  

1. Technical and statistical proficiency: Savviness with big data, data science concepts: time series, correlation / attribution models, segmentation, etc. Expertise in data analysis & BI tools. (SQL, Snowflake, Power BI or equivalent) 

2. Clarity and structure: Ability to navigate a complex and heterogeneous data ecosystem, while delivering simple and thorough messages to our stakeholders 

• Savviness with key marketing impact concepts and KPIs: marketing funnel, ROI, Return on Ad Spend, etc.   

• Savviness with DSP landscape, including DSP specificities, new features, etc. 

• Excellent communication and leadership abilities: Proficiency in stakeholder engagement, and team leadership, with experience in cross-functional collaboration and mentoring. 

• Relevant industry and strategic experience: 5-7 years of experience in data analysis  or a related field, with a track record of working on advanced statistics 

Additional Information

SET THE TONE WITH US

W​orking at Believe means having individual and collective impact in a fast-growing company!  ​

At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry. ​

We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world. ​

​We have two hearts at Believe - our People and our Artists. ​

We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive. ​

ROCK THE JOB ​

• Tailor-made training and coaching program ​

• Remote working policy​

• A wellness program "Pauses" with many activities and animations in-house​

• Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist​

• A healthy and eco-responsible company restaurant​

• Individual or family health insurance​

• CSE benefits ​

• A rooftop​

• A gym with free classes​

​SING IN HARMONY ​

• Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.​

• Implementation of the sustainable mobility package “Forfait mobilité durable” => Reimbursement of up to 600€ for public transport/low carbon footprint​

• 5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)​

​We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We, therefore, welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion and sexual orientation.