Adobe Target Developer

At Pitney Bowes, we do the right thing, the right way.  As a member of our team, you can too.

We have amazing people who are the driving force, the inspiration and foundation of our company. Our thriving culture can be broken down into four components: Client. Team. Win. Innovate.

We actively look for prospects who:
•    Are passionate about client success.
•    Enjoy collaborating with others.
•    Strive to exceed expectations.
•    Move boldly in the quest for superior and best in market solutions.

Job Description:

Job Title: Adobe Target Developer (A/B & Multivariate Testing)

Location: Pune/Noida

Experience - 3 to 5 years

Job Summary:

We’re looking for an Adobe Target Developer who’s passionate about using experimentation and personalisation to transform digital experiences and fuel business growth. In this role, you’ll be at the forefront of our A/B and multivariate testing strategy—driving real change through data, technology, and customer insight. This isn’t just about setting up tests; it’s about shaping how our clients and prospects interact with our brand and creating measurable impact through experimentation.

You’ll work closely with MarTech, analytics, UX, and development teams to design and deliver targeted, high-impact tests and experiences. Your technical expertise with Adobe Target and Adobe Analytics will help unlock personalisation at scale, refine audience strategies, and continuously improve the performance of our digital properties.

How You’ll Make an Impact:

Experimentation Strategy & Optimization

• Lead the execution of A/B and multivariate tests that uncover what truly drives performance—boosting conversion rates and improving user journeys across digital touchpoints.

• Configure experiments in Adobe Target, applying segmentation logic and rigorous tagging to ensure accurate, actionable results.

• Collaborate with analysts, UX designers, and developers to bring test ideas to life, troubleshoot technical issues, and validate implementations end-to-end.

• Contribute to a testing roadmap that aligns with strategic goals—prioritising tests with high potential impact and learning value.

Personalisation & Audience Targeting

• Use customer attributes and behavioural data to create meaningful, dynamic audience segments that drive personalized digital experiences.

• Implement personalisation strategies that go beyond A/B testing—exploring adaptive content.

• Identify and implement opportunities for personalisation that resonate with diverse user personas and drive deeper engagement.

Collaboration & Advocacy

• Partner with marketing, UX, analytics, data science, and engineering teams to translate ideas into measurable experiments.

• Share learnings in a clear, compelling way that inspires action and encourages iterative experimentation.

What You Bring:

Must-Have Experience:

• 3+ years of hands-on experience in digital experimentation, CRO, or web analytics.

• Expert-level proficiency in Adobe Target and Adobe Launch, with a deep understanding of audience segmentation and personalisation workflows. Working knowledge of Adobe SDKs would be a plus.

• Solid grasp of HTML, CSS, and JavaScript for customizing and troubleshooting test implementations.

• Strong analytical skills with a proven ability to interpret test data and assess statistical significance using Adobe Analytics.

• Excellent communication skills for engaging both technical and business stakeholders.

Nice to have:

• Working knowledge of SQL or Python to support deeper analysis or experiment automation.

• Experience with UX/UI design principles and user research methods.

• Familiarity with Agile methodologies and collaborative cross-functional environments.

The Team

Pitney Bowes (NYSE: PBI) is a global shipping and mailing company that provides technology, logistics, and financial services to more than 90 percent of the Fortune 500. Small business, retail, enterprise, and government clients around the world rely on Pitney Bowes to remove the complexity of sending mail and parcels. For additional information visit Pitney Bowes at www.pitneybowes.com.

Only Talent Matters at Pitney Bowes

Pitney Bowes is an equal opportunity workplace. To remove unconscious biases from our hiring process, we encourage ‘Blind Applications’ from candidates applying for jobs at Pitney Bowes. This means that details such as gender, caste, religion, nationality, and age are omitted from applications. And candidates can choose to reveal only their first or last name on the application. Learn more here.

Read about Life at Pitney Bowes here and watch the videos below for more information about our company, culture, and practices:

• About Pitney Bowes
• Let’s Go India
• Pitney Bowes All Stars
• Pitney Bowes named a Great Place to Work®
• Pitney Bowes is Asia’s Top 50 Best Workplaces
• Intersectionality at Pitney Bowes
• Pitney Bowes COVID Care
• Pitney Bowes Gratitude Video

We will:

• Provide the will: opportunity to grow and develop your career
• Offer an inclusive environment that encourages diverse perspectives and ideas
• Deliver challenging and unique opportunities to contribute to the success of a transforming organization
• Offer comprehensive benefits globally (PB Live Well)

Pitney Bowes is an equal opportunity employer that values diversity and inclusiveness in the workplace.

All interested individuals must apply online.