Performance Data Analyst

Reporting to the Manager of Research and Insights, the Performance Data Analyst is responsible for identifying, extracting, organizing, storing, modeling, analyzing, and reporting data to support Marketing initiatives, Customer Experience (CX) initiatives, and Divisional initiatives. The primary focus of this role is to create and frame business scenarios that are meaningful and impact critical issues, aiding in process improvement and decision-making. This position involves designing and maintaining an effective approach to uncover valuable insights from large, rich datasets sourced from both internal and external origins. Additionally, the role includes the development of quantitative metrics and analysis, ensuring that the latest industry best practice metrics are considered, along with metrics and measures important to the marketing unit, the customer experience unit, and their stakeholders. The Performance Data Analyst collaborates with subject matter experts and managers to select relevant sources of information.

“This position is eligible to work onsite, remote or hybrid (9 or more days a month on site) in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment.”

Are you ready to make a difference? Choose to work for one of the most trusted companies in Kansas.

Why Join Us

• Make a Positive Impact: Your work will directly contribute to the health and well-being of Kansans.

• Family Comes First: Total rewards package that promotes the idea of family first for all employees.

• Professional Growth Opportunities: Advance your career with ongoing training and development programs.

• Dynamic Work Environment: Collaborate with a team of passionate and driven individuals.

• Trust: Work for one of the most trusted companies in Kansas.

• Stability: 80 years of commitment, compassion and community.

• Flexibility: options to work onsite, hybrid or remote available.

Compensation

$83,280 - $99,000 annually
Exempt 16

• Blue Cross and Blue Shield of Kansas offers excellent competitive compensation with the goal of retaining and growing talented team members. The compensation range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid.  All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive wages that align with the individual's skills, education, experience, and training. The range may vary above or below the stated amounts.
   

What you’ll do

• Identify, extract, organize, store, analyze, report, and model data from both internal and external sources to support Marketing and Customer Experience (CX) initiatives.

• Process, cleanse, and verify the integrity of data used for analysis, and extend company data with third-party sources as needed.

• Organize and maintain databases with data joined across multiple sources, ensuring accuracy and validity of information displayed.

• Create and maintain reporting and dashboard visualizations using tools like Power BI and Tableau to support data-driven
  decision-making by division leaders.

• Analyze external and internal customer data and marketing data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (Adobe Analytics), and statistical analysis tools (Python, R, SPSS).

• Provide actionable overall marketing, customer, and division data insights to address key strategic questions and track, report, and analyze the performance of customer experience and marketing activities.

• Evaluate customer interaction behavior and feedback to provide
  insights and recommendations for further enhancements to the overall customer experience.

• Model and frame business scenarios that impact critical customer-facing issues and help navigate process improvements/decisions.

• Implement automated processes for data efficiency and create PowerPoint presentations to provide analytical insights for various customer experience and marketing stakeholders.

• Serve as data subject matter expert for marketing data, customer sentiment, interactivity data, and maintain an expert understanding of analytics software.

What you need

Knowledge/Skills/Abilities

• Communication: Excellent verbal and written communication skills to effectively convey ideas. Strong organizational, communication, and presentation skills with the ability to communicate findings to both technical and non-technical audiences.

• Proven ability to manage multiple projects simultaneously using project management software, ensuring accuracy and maintaining proper pacing.

• Experience in building and automating management-level reporting.

• Working knowledge of extracting, interpreting, and preparing both quantitative and qualitative data.

• Demonstrated ability to work with ambiguous data from various sources (file, database, cloud, API, etc.).

• Ability to identify and make sense of rich data sources, manage large datasets, merge datasets, ensure consistency, graphically portray data to gain insights, build statistical models, understand data and model shortcomings, and effectively communicate findings.

• Understanding of the capabilities, limitations, and characteristics of corporate data systems, and the ability to build relationships with data subject matter experts throughout the company.

• Ability to make decisions using independent judgment and
  creativity to resolve issues and overcome roadblocks.

Education and Experience

• Bachelor’s degree in research, analytics, marketing, statistics, health informatics, or a related field.

• In lieu of a degree, a minimum of 5 years of progressively
  responsible and relevant experience in data analysis, customer
  research, healthcare analytics, or digital experience analytics is required.

• Minimum two years of experience using data analytics software such as Power BI, Tableau, SPSS, R, or Python.

• An intermediate level understanding of database management, SQL, ETL processes, data extraction tools, and data modeling is required.

• Experience presenting data insights through storytelling,
  visualizations, and professional deck development tailored to
  diverse audiences.

• A strong understanding of the healthcare industry is highly preferred.

• Demonstrated experience in managing customer journeys and building a 360-degree customer view is highly preferred.

• Proven ability to gather business requirements to inform
  dashboard development is highly preferred.

• Experience with Adobe Customer Journey Analytics or Qualtrics is preferred.
   

Physical Requirements

• Regular and predictable attendance is an essential job function as defined by company policy. This includes being available during standard working hours and being able to meet attendance
  requirements for the role, whether working remotely or in the office.
   

Benefits & Perks

• Base pay is only one component of your competitive Total Rewards package

• Incentive pay program (EPIP)

• Health/Vision/Dental insurance

• 6 weeks paid parental leave for new mothers and fathers

• Fertility/Adoption assistance

• 2 weeks paid caregiver leave

• 5% 401(k) plan matching

• Tuition reimbursement

• Health & fitness benefits, discounts and resources

Our Commitment to Diversity, Equity, Inclusion, and Belonging

At Blue Cross and Blue Shield of Kansas, we are committed to fostering a culture of diversity, equity, inclusion, and belonging (DEIB), where mutual respect is at the foundation of our workplace. We provide equal employment opportunities to all individuals, regardless of race, color, religion, belief, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical or mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military or veteran status, family or parental status, or any other characteristic protected by applicable law.

We believe that embracing diversity and authentically promoting inclusion, equity, and belonging among our team members is crucial to our collective success. By intentionally recruiting, developing, and retaining a diverse pool of talent, we cultivate an environment where everyone feels valued, heard, and empowered to contribute. Accommodations are available for applicants with disabilities upon request, ensuring an inclusive and accessible hiring process for all.