VP, Lifestyle Markets Analytics

Job Description:

Role Summary/Purpose:

This VP, Lifestyle Markets Analytics is responsible for developing analytics agenda aligned to long-term vision and financial goals of the Platform. This individual will be providing end-to-end analytics for Luxury, Music, Specialty Merchants & Outdoors Industry. This individual will be responsible for end-to-end analytics leadership that includes strategic initiatives design, develop roadmaps, build frameworks to achieve milestones and influence implementation to show impact.

This role provides a unique opportunity to delve into secured installment loans and small/medium business dynamics, which demands a strong partnership with enterprise/cross-platform teams and senior leaders in the Company. Additional responsibilities include building strong relationships with cross-functional stakeholders/clients, providing strong project management, providing analytics consulting and influencing with data driven storytelling. The role also requires coaching junior members on the team and managing day-to-day hands-on analytics delivery.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Develop analytics optimization agenda and lead analytics delivery, supporting Lifestyle markets with focus on for Luxury, Music, Specialty Merchants & Outdoors industry. This includes development of analytics strategies aligned to platform goals, designing roadmaps with milestones, developing effective analytics methods and seamless execution of multiple projects.  

• Partner with enterprise level and cross platform teams to develop/adapt and execute scalable analytical frameworks including foundational, strategic and advanced analytical solutions.

• Own & lead analytics for Secured Installment Loan product, including insights into customer behavior, profitability and product feature optimization analytics.

• Stay up to date on advances in data, analytics tools and capabilities in the small & medium businesses and be an advocate of activating these state-of-the-art tools.

• Show leadership to research and explore varied sources of data, structured/unstructured and develop scalable frameworks as needed to increase the data/information maturity of Lifestyle Markets.

• Partner with sales and growth teams to establish learning agendas. Integrating varied sources of data/information, using advanced analytical methods (Primary research, text mining, machine learning etc.) to develop merchant engagement strategies, omni-channel marketing strategies and frameworks to optimize impacts.

• Collaborate with cross functional teams including finance, credit and collections to provide data, insights and tools to optimize profitability of the program.

• Develop and package Synchrony’s unique analytics practices into analytics consulting playbook with use cases driving meaningful impact to Lifestyle markets.

• using variety of data sources including proprietary Synchrony data, client data and 3rd party data to recommend business actions that drive incremental program economics.

• Be a leader in influencing business actions with data driven story telling. Advocate data driven decision making that optimizes program profitability and client revenue growth.

• Collaborate with analytics COE’s to share Synchrony analytics capabilities stories with cross functional stakeholders, clients, and influence activation.

• Develop expertise on cross functional KPI’s and their drivers, conduct portfolio diagnostics. Establish portfolio performance insights review rhythm with cross functional stakeholders, collaborate and design actions to grow the program and drive efficiencies.

• Establish effective project management operating rhythms with cross functional stakeholders, clients, and team members.

• Groom junior analysts on the team. Lead and prioritize workload of offshore analysts to ensure high-quality execution and delivery of analytics, measurement, and reporting projects.

• Drive productivity and actionability of foundational reporting & measurement analytics using tools like structured/curated datasets, on-demand reporting portal, actionable reports and scalable campaign measurement tools.

• Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights.

• Deliver hand-on analytics projects and perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor’s degree in a STEM field, OR in lieu of degree, a high school diploma/GED and 9+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry

• A minimum of 7+ years of data analytics experience to include:

  • 5+ years of experience using data tools SAS or SQL; and Tableau

  • 5+ years of experience using a broad range of advanced analytical frameworks to provide business insights and build analytics growth strategies 

  • 3+ years of experience within the financial services, credit card payments, auto financing, or secured lending products

  • 3+ years leading large-scale analytics projects

  • 3+ years of client facing or similar management experience

Desired Characteristics:

• Bachelor's degree in Mathematics, Statistics, Analytics, or any Quantitative field.

• Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred.

• Proficiency working with Salesforce is highly desired

• Ability to partner with managers, senior leaders, and cross functional stakeholders to establish team analytics goals and execution roadmaps.

• Strong understanding of KPI’s and ability to tell effective stories connecting KPI trends to business drivers. Experience in building impactful strategies to onboard, activate, engage & retain customers and ability to develop/use machine learning algorithms.

• Proven hands-on experience utilizing analytical tools such as SAS, SQL, or open-source tools such as R and Python.

• Advanced tableau dashboarding skills and experience in using tools AI capabilities is strongly preferred. Advanced skills using Excel and PowerPoint strongly preferred.

• Strong marketing, creative and analytical skills. Experience with Credit Card products, Secured Installment loans and SMB merchants analytics is preferred.

• Ability to influence senior corporate decision makers. Executive presence and data driven story telling skills.

• Excellent communication skills both written and verbal.

• Intellectually curious with the ability to innovate and identify creative solutions to meet business goals.

• Ability to effectively delegate projects, project negotiation skills and skills to coach junior members on the team.

• Proven ability to work independently yet as key member and contributor to a broader team.

Grade/Level: 12

The salary range for this position is 135,000.00 - 230,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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