GenAI Senior Writer

OLIVER+ is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.  

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: GenAI Senior Writer 

Location: South Africa (Remote)

About the role:  

Awareness of GenAI technology has exploded over the last 12 months - and with it a whole new world has opened up for creators in advertising. We are developing tools that empower creators to do magical work for brands, and we want to ensure we take a leadership position in the quality and impact of GenAI advertising. 

We're looking for a GenAI Copywriter to craft high-quality, high-performing ad copy for both enterprise clients and small businesses using the Pencil platform. As a GenAI Copywriter, you'll need to stay on top of the latest GenAI models, using them to generate impactful, conversion-driving copy that resonates with target audiences. 

This role involves more than just writing copy—it's about mastering the tools and technology that allow you to create copy with speed and precision. Clients expect quick results and measurable impact, so using data-driven insights and efficient workflows will be key to delivering success. 

To thrive in this role, you should have experience with GenAI tools and a strong understanding of how they can enhance the creative process in advertising. You should be ready to tackle challenges with optimism and drive, positioning yourself as a leader in the evolving GenAI landscape. Your work will not only deliver real results for our clients but also push the boundaries of what's possible in AI-driven advertising. 

What you will be doing:  

• Collaborate with GenAI Creators and team members to brainstorm, refine, and iterate on ideas and copy to showcase GenAI capabilities. 

• Experiment with new creative techniques to push the limits of AI-generated copy and improve quality. 

• Communicate with clients via chat or video calls to address their needs and incorporate feedback into final deliverables. 

• Work with the GenAI Creator team to establish and share a transparent GenAI delivery process with clients, including steps, prompts, and time management. 

• Partner with the Training team to explore and share new GenAI techniques, helping the wider team produce high-quality creative outputs. 

• Collaborate with Product & Engineering teams to test new GenAI features and provide feedback for platform improvements. 

•  Quality and client satisfaction of GenAI deliverables. 

•  Rate of delivery of client briefs, typically 1 brief per 1-2 days 

• Creation of knowledge and expertise in use of GenAI and sharing of this knowledge with other creatives 

What you need to be great in this role:  

• 5 years’ experience in advertising creative development 

• Experience with GenAI tools such as Pencil, ChatGPT, Gemini, Claude etc. 

• Experience with GenAI techniques such as model selection & prompting 

• Any experience using GenAI to deliver real-world advertising creative 

• Good personal communication and management skills 

• Preference for candidates who have prior agency experience 

• Strong written English skills, allowing you to communicate effectively with clients and team 

• Access to a reliable computer with an internet connection exceeding 40 Mbps 

• A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity 

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

OLIVER+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'