Deputy Manager- Design Lead (PR)

About Paytm:Paytm is India's leading mobile payments and financial services distribution company. Pioneer of themobile QR payments revolution in India, Paytm builds technologies that help small businesses withpayments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to themainstream economy with the help of technology.
About the team:This team involves in making a difference. A lot of contingency and new challenges are encouragedwithin the team to do stuff that is meaningful for those we serve. We are successful, and our successesare rooted in our people's collective energy and unwavering focus on the employees, and that's how it willalways be change management in Social Media.
About the role:The design lead will support various initiatives within the marketing department aimed at driving Paytm’sgrowth. This includes event management, customer acquisition, and social media engagement, as well ascontributing to the development and success of the other programs.

Why join us?If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit fordeserving consumers & merchants – and we are committed to it. India’s largest digital lending story isbrewing here. It’s your opportunity to be a part of the story!

🎨 Job Title:Social Media DesignLocation: Noida, India (On-site)Department: Social & PR

🔹 Role OverviewWe’re seeking a visionary and dynamic Design Head – Social Media to lead and elevate our visualstorytelling across all social platforms. This leadership role combines strategic thinking, creativeexcellence, and people management to drive engagement and maintain brand consistency across Paytmbusinesses.. The ideal candidate should be well-versed with AI design tools, actively using them,and eager to learn, adapt, and stay ahead of emerging creative technologies.

🔹 Key Responsibilities● Define and execute a unified design strategy aligned with Paytm’s brand identity and marketingobjectives.● Champion creative innovation while ensuring alignment with business goals and audience needs.● Leverage AI-powered tools for design efficiency and creative ideation, while staying continuouslyupdated on emerging technologies and trends in generative design● Work with multidisciplinary creative team, including graphic designers, video editors, andcopywriters.● Foster a culture of collaboration, ownership, and creative excellence.● Oversee the development of high-quality visual content—static graphics, animations, shortvideos, reels—that resonate with diverse audience segments.● Maintain a high design standard across all outputs, ensuring creativity meets business intent.● Ensure consistency in visual identity across all social media content, adhering to brandguidelines, voice, and tone across Paytm’s ecosystem.● Work closely with marketing, business, and product teams to align creative output with campaignstrategies, product launches, and growth objectives.● Leverage analytics to track content performance, iterate on creative direction, and drivemeasurable engagement.● Stay ahead of industry trends, platform updates, and audience preferences to keep Paytm’ssocial presence relevant, modern, and engaging.

🔹 Qualifications✅ Experience● Minimum 12 years of experience in social media design, with at least 4 years in a creativeleadership role.✅ Technical Expertise● Mastery of Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and other designtools.✅ Creative Acumen● Strong, diverse portfolio showcasing impactful social-first design across platforms.✅ Leadership & Communication● Proven ability to inspire and manage creative teams, balance multiple projects, and communicatevision clearly across stakeholders.✅ Analytical Orientation● Comfortable using data to inform design decisions and iterate content for better performance.🔹 Preferred Qualifications● Industry Experience: Prior work in fintech, e-commerce, or tech-led brands is a plus.● Global Exposure: Experience designing for international audiences and adapting visuals forvaried cultural contexts.● Education: Bachelor’s degree in Design, Visual Communication, or a related field.

Key AI Tools & Platforms:● Adobe Firefly & Sensei: Harness generative AI for creating and editing images and videos,enhancing creative workflows within the Adobe ecosystem. Wikipedia● Runway ML: Employ for real-time video editing, motion tracking, and generating videos from textprompts, facilitating rapid content creation. Synthesia+7Business Insider+7Tech | Business |Economy+7● Google Veo 3: Utilize for generating high-quality videos from simple text or image prompts,incorporating synchronized audio and dialogues. Synthesia+3The Times of India+3Indiatimes+3● OpenAI's Sora: Leverage for creating short video clips from text prompts, enabling quickvisualization of concepts.● Luma Labs' Dream Machine: Apply for transforming static images into dynamic videos, addingmotion to still visuals.● Midjourney & DALL·E: Use for generating high-quality, stylized images from textualdescriptions, aiding in concept development.● Canva Magic Design: Employ for rapid prototyping and generating design variations,streamlining the design process.Responsibilities:● Innovative Ideation: Lead brainstorming sessions integrating AI tools to explore creativeconcepts and design solutions.● Efficient Execution: Implement AI-driven workflows to accelerate the production of static anddynamic content, maintaining high-quality standards.● Team Empowerment: Train and guide the design team in adopting AI tools, fostering a culture ofcontinuous learning and innovation.● Strategic Integration: Collaborate with cross-functional teams to align AI-driven design initiativeswith overall business objectives and user experience goals.