Product Analyst - Product & Experience

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

 

 

 

We are looking for a detail-oriented and strategic Product Analyst to support data-driven product development and decision-making. You will work closely with Product Managers, Designers, Engineers, and Business Stakeholders to uncover insights, monitor product performance, and guide strategy with clear, actionable analysis across TEGNA’s entire digital ecosystem.

Who you are

The Product Analyst is the nexus between consumer centered business strategy and enabling Digital Products at scale. You love diving into data, uncovering trends, and identifying patterns that others might miss. You are curious and impact-driven – asking thoughtful questions and are passionate about using data to drive real-world results. You thrive in cross-functional environments and are comfortable working with product managers, content leaders, engineers, designers, and marketers. You are a strong communicator who can translate complex data findings into stories that stakeholders understand and act on. You take pride in your work and sweat the small stuff—because you know the details matter. And moreover, you are committed to and inspired by our mission to serve local communities everywhere. 

Key Responsibilities:

• Product Analytics: Track, measure, and analyze user behavior across digital products to understand performance, identify trends, and surface insights.
• Data Storytelling & Visualization: Translate complex data into clear and compelling narratives through dashboards, reports, and presentations that inform product direction.
• Experimentation & A/B Testing: Design, execute, and analyze A/B and multivariate tests to validate new features, design changes, and growth experiments.
• Stakeholder Collaboration: Work with cross-functional teams to define KPIs, prioritize analytical needs, and drive alignment on metrics and measurement strategies.
• User Insights & Research Support: Combine qualitative user research with quantitative analysis to provide a full picture of the user journey and experience.
• Data Infrastructure & Tools: Collaborate with data engineering teams to improve event tracking, data pipelines, and tooling to ensure data accuracy and accessibility.

Requirements:

• 3–5 years of experience in product analytics, business intelligence, data science, or a related role.
• Proficiency in SQL, and familiarity with tools like Tableau, Looker, Amplitude, Mixpanel, or Google Analytics.
• Strong analytical skills with experience in A/B testing, cohort analysis, funnel analysis, retention, and product performance tracking.
• Ability to communicate findings clearly to both technical and non-technical audiences.
• Familiarity with product development processes and agile environments.
• Bachelor’s degree in a quantitative field such as Statistics, Economics, Computer Science, or related discipline desired.

Preferred Qualifications:

• Experience working in agile, fast-paced product environments.
• Experience with scripting languages (e.g., Python or R) for advanced analysis.
• Familiarity with product management tools (e.g., Jira, Confluence).
• Background in consumer-driven domains.

Why Join Us?

• Be a critical voice in shaping product strategy through data.
• Work in a fast-paced, collaborative, and user-focused environment.
• Enjoy opportunities for growth, innovation, and real-world impact.
• Competitive salary, benefits, and opportunities for growth. #LI-MS1

Pay Range $75,000—$100,000 USD

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. 

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