Field Marketing Manager - APAC

Why CAST AI?

Cast AI is the leading Application Performance Automation (APA) platform, enabling customers to cut cloud costs, improve performance, and boost productivity – automatically.

Built originally for Kubernetes, Cast AI goes beyond cost and observability by delivering real-time, autonomous optimization across any cloud environment. The platform continuously analyzes workloads, rightsizes resources, and rebalances clusters without manual intervention - ensuring applications run faster, more reliably, and more efficiently.

Headquartered in Miami, Florida, Cast AI has employees in more than 32 countries worldwide and supports some of the world’s most innovative teams running their applications on all major cloud, hybrid, and on-premises environments. Over 2,100 companies already rely on Cast - from BMW and Akamai to Hugging Face and NielsenIQ.

What’s next? Backed by our $108M Series C, we’re doubling down on making APA the new standard for DevOps and MLOps, and everything in between.

Core values that hold us all together:

PRACTICE CUSTOMER OBSESSION. Focus on the customer journey and work backwards. Strive to deliver customer value and continuously solve customer problems. Listen to customer feedback, act, and iterate to improve customer experience.

LEAD. Take ownership and lead through action. Think and act on behalf of the entire company to build long-term value across team boundaries.

DEVELOP AND HIRE THE BEST. Strive to raise the performance bar by continuously investing in yourself, the team and by hiring the best possible candidates for every position. Drive towards personal development and professional growth, and mentor others to raise the collective bar.

EXPECT AND ADVOCATE CHANGE. Strive to innovate and accept the inevitable change that comes with innovation. Constantly welcome new ideas and opinions. Share insights responsibly with unwavering openness, honesty, and respect. Once a path is chosen, be ready to disagree and commit to a direction.

Role overview

The Field Marketing Team plays a crucial role in bridging corporate marketing with regional sales goals, having a direct impact on pipeline and revenue. The team is responsible for:

• Creating and influencing pipeline for Sales
• Localise execution of GTM strategy
• Event Strategy & Execution
• ABM Marketing for targeted accounts
• Partner and Cloud Ecosystem engagement in field marketing activities

Technologies used by the Field Marketing Team:

• Hubspot
• Splashthat
• Salesforce
• Google Workspace
• Messaging: Slack

Responsibilities:

• Develop and execute a comprehensive Field Marketing strategy for the APAC region in close collaboration with Sales and Partner teams

• Own the end-to-end execution of first- and third-party events, including logistics, vendor coordination, budget management, and onsite presence

• Manage the full lifecycle of conference sponsorships — from contract and payment processing to content preparation and post-event follow-up

• Design and run tailored ABM campaigns for high-priority accounts, working closely with Sales to drive pipeline and deal acceleration

• Lead regional partner marketing initiatives

• Track performance metrics, report on ROI, and iterate based on insights to continuously improve regional marketing impact

Requirements:

Must Haves:

• 3+ years of experience in Field Marketing, preferably in the tech or SaaS space
  
• Proven track record of managing complex events and integrated campaigns across the APAC region
  
• Strong project management skills with the ability to manage multiple workstreams, budgets, and deadlines
  
• Excellent collaboration skills and experience working cross-functionally with Sales, Marketing, and external partners
  
• Analytical mindset with experience using martech tools to track, report, and optimize marketing performance
  
• Experience running ABM programs for strategic enterprise accounts
  
• Familiarity with cloud, Kubernetes, or DevOps-related technologies
  
Nice to Haves:

• Fluency in multiple APAC languages
  
• Experience working with global teams in high-growth startup environments
  
  

What's in it for you?

• Join a fast-growing, cutting-edge company that’s redefining cloud-native automation and optimization.
• Work with a global team of cloud experts and innovators, passionate about pushing the boundaries of Kubernetes technology.
• Enjoy a flexible, remote-first work environment with opportunities to travel and engage with customers worldwide.
• Competitive compensation package, equity options and extensive benefits.