Marketing Data Specialist

About the role 

As a Marketing Data Specialist, you will work alongside the Marketing Data Lead in managing and optimizing lead and contact creation and management processes with a focus on data quality, enrichment, standardization, and supporting ongoing data-related initiatives. 

What you’ll do 

• Assist with data enrichment, acquisition, standardization, and segmentation efforts 

• Aid in the management of lead and contact creation and routing workflows, ensuring data flows smoothly to and from CRM (Salesforce) and other systems using tools like LeanData, RingLead, Demandbase Data Integrity, SFDC Data Loader, Cloudingo, and more 

• Ensure lead creation and conversion processes across Sales and Marketing are optimized and adhere to internal and external data health and compliance requirements 

• Support Marketing Data Lead in implementing data governance policies and practices 

• Oversee intake, perform related actions, and ensure positive outcomes of lead generation programs with goal to automate process where appropriate 

• Collaborate with marketing, sales, and customer success teams to support data-driven initiatives and reporting 

What you’ll bring 

• 5+ years of experience in data management, marketing operations, sales operations, or customer success operations 

• Familiarity with CRM systems (e.g., Salesforce) and data management tools like LeanData, RingLead, Demandbase Data Integrity, SFDC Data Loader, Cloudingo, and more 

•  Has a high level of autonomy in day-to-day operations  

• Strong attention to detail with an understanding of global data governance principles and best practices 

• Ability to work independently and collaboratively with a global team 

• Analytical mindset adept at problem finding and problem solving 

• Able to work flexible hours as required by business priorities  

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Blackbaud is a digital-first company which embraces a flexible remote or hybrid work culture.  Blackbaud supports hiring and career development for all roles from the location you are in today!

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.