Global Digital Communication Data Analyst - Bees Commercial

About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

What you'll do:

• Data Management: Liaise with data teams to ensure data accuracy, integrity, and streamlined access for stakeholders
• Reporting and Visualization: Develop dashboards and regular reports to stakeholders to track key metrics, including ad revenue, campaign performance, and customer engagement.
• Performance Analysis: Conduct deep dives into whatsapp data to identify trends, gaps, and opportunities for optimization.
• Strategic Support: Thoroughly understand commercial and product challenges to deliver custom analyses, and actionable recommendations presented through compelling storytelling
• Experimentation Support: Collaborate with cross-functional teams to design A/B tests, measure outcomes, and ensure data accuracy for ongoing pilot campaigns.
• Stakeholder Collaboration: Work with local and global teams to address data needs, resolve discrepancies, and deliver actionable insights.

What you'll need:

• Relevant experience in digital communication or data roles, with hands-on campaign and dataset management.
• Proficient in SQL and data visualization tools (e.g., Tableau, Power BI), and basic knowledge of Python or R for data analysis and automation tasks.
• Analytical profile, with business and strategic vision
• Previous experience with data analysis, reporting, SQL, and data wrangling, ideally with whatsapp campaigns, e-commerce, or digital media context.
• Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
• Ability to tell stories with data (Data Storytelling).
• Excellent communication skills and flexibility to deal with different teams and demands
• Knowledge of growth hacking and test & learn routines (A/B test analysis)
• Understanding of dig comms metrics (e.g., CTR, CPM, ROAS) and campaign performance tracking.
• Excellent organizational skills with attention to detail and a proactive approach to problem-solving. 
• Strong communication skills to translate complex data insights into actionable recommendations for non-technical stakeholders.
• Experience working in cross-functional environments, supporting multiple stakeholders and regions.
• Fluency in English; Spanish is an asset.

More about you:

• We are seeking a Digital Communication Data Analyst to join our team.
• Candidates will demonstrate a proven track record in digital communication measurement, especially for WhatsApp campaigns and also other more traditional CRM channels, to support our new channels and integrated campaigns team.
• This person will lead the data strategy for this business, working closely with commercial and product teams to understand their needs, and liaising with data and engineering teams to make the data available and actionable.
• We are seeking to a energetic, collaborative, communicative, very organized, with experience in Excel, SQL, Power BI, etc.

What We Offer:

• Performance based bonus*
• Attendance Bonus* 
• Private pension plan
• Meal Allowance
• Casual office and dress code
• Days off*
• Health, dental, and life insurance
• Medicines discounts
• WellHub partnership
• Childcare subsidies
• Discounts on Ambev products*
• Clube Ben partnership
• Scholarship*
• School materials assurance
• Language and training platforms
• Transport allowance

*Rules applied

Equal Opportunity & Affirmative Action:

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

The following fields are optional, but anticipate the information for your registration*.

Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company. 

For more information: www.abinbev.com