Senior Data Scientist (Statistical Modeling Focus)

Multiple Levels Available: Data Scientist & Senior Data Scientist

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 300+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen. 

Our clients span the leading brands in finance, technology, media, CPG, real estate, and many other categories. These partnerships have earned us multiple awards and recognition: Emmys, Clios, Effies, Cannes Lions Awards, ProMax Agency of the Year,  Digiday’s Most Innovative Media Agency and most recently the AdAge A-List.

We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role:

Known’s Channel Data Science team is a group of data scientists embedded in our media buying practice to translate the domain knowledge we gain from running media for our clients to smart tools that push the limits of advanced advertising. Our work includes developing robust Marketing Mix Models (MMM), analyzing panel and time series data for actionable insights, building predictive models for campaign optimization, and creating workflow automation apps – all in the service of making our work less repetitive and manual, more optimized, and seeking better outcomes for our media activation and media consulting clients.

We are seeking both Data Scientists and Senior Data Scientists who can understand the core business objectives of our internal teams and our clients, and ideate, design, and develop sophisticated marketing measurement solutions and analytical tools. This role will heavily use econometric techniques, statistical modeling, and machine learning to drive strategic marketing decisions. While experience in media is a plus, a passion for applying rigorous quantitative methods to marketing challenges is crucial.

A significant focus of this role will be to champion and implement advanced marketing modeling initiatives. You will work with, and guide (for senior level), other data scientists on a variety of projects, interface with our other teams at Known, and drive forward some of our most difficult and innovative data science projects, particularly those requiring deep expertise in marketing measurement and effectiveness.

WHAT YOU’LL DO

All Levels:

• Design, develop, validate, and deploy statistical and machine learning models for marketing analytics, including Marketing Mix Models (MMM), customer segmentation, optimization, and lift studies
• Develop and apply quantitative techniques (e.g., econometric modeling, time series analysis, panel data analysis, causal modeling, experimental design, and various machine learning algorithms) to improve Known IP and create tools for Known's clients
• Analyze large-scale datasets, including panel data and time series data, to extract actionable insights regarding customer behavior, market trends, and campaign performance
• Collaborate with other data scientists and engineers to productionalize new models and analytical tools
• Work with client teams and strategists to translate model outputs and analytical findings into compelling narratives and actionable recommendations
• Stay current with advancements in marketing analytics, data science, and statistical modeling

Additional Senior Data Scientist Responsibilities:

• Lead the design and development of advanced modeling initiatives
• Mentor and guide other data scientists on the team, including upskilling them in advanced modeling techniques and marketing analytics best practices
• Drive innovation and identify opportunities for applying cutting-edge techniques in the marketing domain
• Manage multiple concurrent projects and serve as a technical leader on complex initiatives

WHO YOU ARE AND WHAT YOU HAVE

Education & Core Experience (All Levels):

• A Bachelors, Masters or PhD from a well-regarded college or university. STEM degrees (e.g., Statistics, Economics, Data Science, Mathematics, Computer Science) are preferred
• Hands-on experience doing quantitative analysis, statistical modeling, optimization and/or machine learning
• Experience utilizing Python and SQL
• Understanding of regression techniques, econometric modeling, and statistical inference methodologies
• Experience building data science software or analytical workflows
• Experience in advertising or advertising technology is a strong plus.

Experience Requirements by Level:

Data Scientist:

• 2+ years (with Masters/PhD) or 3+ years (with Bachelors) of relevant experience
• Experience or strong interest in marketing analytics solutions, with exposure to concepts like Marketing Mix Modeling (MMM), time series analysis, and panel data analysis
• 1+ years building data science software or analytical workflows
• Academic projects, internships, or personal projects demonstrating application of modeling techniques preferred

Senior Data Scientist:

• 4+ years (with Masters) or 2+ years (with PhD) of hands-on experience. Candidates with a Bachelors degree and 5+ years of highly relevant experience may also be considered
• Proven experience (minimum 3+ years) in developing and deploying marketing analytics solutions, with specific expertise in Marketing Mix Modeling (MMM), time series analysis, and the analysis of panel data
• 3+ years building data science software or robust analytical workflows
• Leadership experience managing or mentoring junior data scientists
• Portfolio of projects or case studies demonstrating successful application of advanced modeling techniques to solve complex marketing problems (preferred)

Skills, abilities, and knowledge

• Superb communication and presentation skills, with an ability to explain complex modeling concepts and results to non-technical stakeholders.
• An ability to translate business challenges into quantitative problems, and solve them by whatever means necessary, which may include statistical modeling, machine learning, or econometric approaches.
• Strong understanding of econometric principles, statistical inference, experimental design, and their practical application to marketing challenges.
• Deep expertise in areas such as Marketing Mix Modeling, time series forecasting, panel data analysis, and customer lifetime value modeling.
• Proven ownership of projects taken to completion, from conceptualization to deployment and impact measurement.
• A commitment to managing the quality & accuracy of analytics, ensuring high standards with your and others’ work
• Experience working on a tech team, with experience in cloud technologies, version control, etc.

Competencies

• Ability to prioritize time, work and effort while multitasking on multiple projects
• Collaborative attitude
• Self motivated and exhibits initiative
• Willing & able to learn quickly
• Abundant intellectual curiosity and integrity
• For Senior Level: Desire to mentor and teach others, plus proven project leadership abilities

SOME OF OUR PERKS

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is:

Data Scientist: $110K - $130K 

Senior Data Scientist: $130K - $150K

This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

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