Data and Analytics Global Manager – Proprietary Digital Screens (LIFT)

Job Title: Data and Analytics Global Manager – Proprietary Digital Screens (LIFT)

Location: Proximity to CK Hub, Charlotte NC, Tempe AZ

Department: Digital Retail – LIFT Media

Reports To: Director, Digital Screens

Role Summary:
Highly analytical and business-savvy Data and Analytics Manager to lead the data operations and performance analytics function for our LIFT proprietary digital screen network. This role is critical in enabling data-driven decision-making across our in-store digital campaigns and optimizing the effectiveness of our digital engagement strategy. The ideal candidate will bring a strong foundation in data architecture, business intelligence tools, and cross-functional collaboration to enhance the impact of digital screens on shopper engagement and retail media monetization.

Key Responsibilities:

1. Reporting Infrastructure Development

• Design, build, and maintain a scalable reporting and analytics infrastructure for the LIFT digital screen platform, ensuring accuracy, timeliness, and accessibility of performance data across campaigns.
• Own the end-to-end data lifecycle — from ingestion to visualization — for all retail media KPIs associated with digital screens.
• Lead governance practices to ensure alignment of data definitions and metrics across departments (Marketing, Media Sales, IT, and Operations).

2. Campaign Performance Analytics

• Collaborate closely with the Campaign Planning and Retail Media teams to track, analyze, and report on campaign performance (e.g., impression delivery, screen uptime, CTR, dwell time).
• Proactively identify trends and provide insights to optimize content delivery, targeting, and scheduling strategies for LIFT campaigns.
• Create post-campaign reports to evaluate impact and recommend enhancements for future execution.

3. Technical Data Operations

• Partner with third-party developers and internal IT to manage data validation, migration, cleansing, and integration processes between systems.
• Perform regular audits to ensure data integrity across the LIFT media ecosystem, including CMS, data lake, and external attribution vendors.
• Support technical implementation of tagging, event tracking, and metadata standardization for retail media content.

4. Dashboarding & Tool Enhancement

• Lead enhancement of Power BI dashboards used by cross-functional stakeholders, improving speed, interactivity, and relevance.
• Translate business questions into technical solutions that empower users with actionable insights.
• Recommend improvements in data visualization and user experience, in coordination with the IT and Data Engineering teams.

5. Ad Hoc Analysis & Business Support

• Support ongoing business needs with customized analysis, forecasts, or deep-dives into screen usage, shopper interaction, and campaign impact.
• Serve as a strategic advisor to business stakeholders by transforming data into business narratives and visual storytelling.
• Provide training or onboarding sessions to key users of analytics dashboards and reports.

Qualifications:

• Bachelor’s degree in Business Analytics, Information Systems, Computer Science, Statistics, or related field. Master’s degree is a plus.
• 5+ years in data analytics, business intelligence, or data engineering roles, preferably in retail, media, or consumer data environments.
• Strong proficiency in Power BI or similar tools (Tableau, Looker) with a portfolio of dashboards and reports.
• Proficient in SQL; experience with cloud-based data warehouses (e.g., Redshift, Snowflake) is strongly preferred.
• Solid understanding of digital media metrics, retail performance KPIs, and data validation best practices.
• Excellent communication skills with the ability to work cross-functionally and translate data findings into strategic insights.
• Experience with campaign attribution, media mix modeling, or screen-based analytics is a plus.

Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

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