Marketing Science Manager

The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Insights and analysis discipline in the market and liaising with other channels to ensure an integrated response to people-based marketing objectives.

Job Description:

A bit about us 

Merkle, a dentsu company, powers the experience economy. For more than 35 years, we have put  people  at the heart of our approach to digital business transformation. 

 
As the only integrated experience consultancy in the world with a heritage in data science and performance, Merkle delivers holistic, experiences that support growth, engagement, and loyalty. 

Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. 

With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com. 

The Role

As Marketing Science Manager you’ll specialise in incrementality experiments, playing a pivotal role in assessing the true impact of our marketing efforts on driving business outcomes. You will design and execute experiments aimed at determining the incremental lift generated by various media channels and initiatives. Working closely with cross-functional teams, you will develop methodologies, analyse results, and provide actionable insights to inform strategic decision-making.

Responsibilities include:

• Delivery of the full range of our products and services for our clients to improve their marketing effectiveness through the usage of MMM, Attribution reporting, experimentation & incrementality testing and bespoke media analytics

• Act as the client lead for small to medium sized projects, ensuring high quality deliveries and effective communication with all internal and external stakeholders

• Contribution of development work towards our product roadmap as identified by our technical directors

• Create and present compelling stories informed by our data work for all stakeholders

• Creation of measurement frameworks and strategies 

What we are looking for in you

• Core understanding of the requirements, limitations & value of marketing effectiveness services such as MMM, Attribution, experimentation and Incrementality testing

• Ability to execute our core services independently and the ability to guide and train more junior team members

• Core statistical knowledge

• Core understanding of how marketing can contribute to business success and strong understanding of marketing theory

• Understanding how different solutions work together to create a holistic measurement framework

• Advanced proficiency in Excel/PPT

• R or Python, SQL, PowerBI (or similar technology)

A few of the benefits 

• You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning 

• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days) 

• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years 

• You'll have a hybrid working schedule, with flexible start/end hours 

Merkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience. 

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter 

#LI-Hybrid 

Location:

Edinburgh - The Stamp Office

Brand:

Dentsu Data Labs

Time Type:

Full time

Contract Type:

Permanent