GTM Analytics Engineer

Global GTM Operations Team at TRACTIAN
At TRACTIAN the GTM Operations team is a global department that supports Tractian GTM teams across the US, Brazil, and Mexico. We are a foundational team that is building the data infrastructure, systems, and processes that support our GTM team and directly impact our customer experience. 
What you'll do
As a GTM Analytics Engineer at Tractian, you will architect, manage, and scale our revenue analytics and systems infrastructure to supercharge GTM execution. Your focus will be on ensuring data integrity across systems, building reliable data pipelines for account enrichment, automating revenue workflows, and delivering actionable insights across the sales, marketing, and customer success functions. This is a cross-functional, high-impact role that blends engineering, analytics, and GTM strategy.

Responsibilities:

• Manage the data architecture, automation, and governance for our GTM systems, with a focus on Clay, ZoomInfo, BigQuery.
• Automate waterfall enrichment workflows at the company, contact, and lead level by orchestrating multiple data providers to ensure Sales and Marketing always operate on complete, accurate data.
• Build and maintain a single source of truth for GTM targeting by consolidating CRM, data provider enrichment, engagement, and product usage data to power segmentation, ICP scoring, and territory planning.
• Build and maintain data architecture, automated data pipelines and integrations between HubSpot, internal databases, enrichment tools, and outbound platforms (e.g., BigQuery or other data warehouse system, ZoomInfo, Clay, Amplemarket).
• Create scalable processes for lead routing, deal tracking, and customer lifecycle workflows using HubSpot workflows, APIs
• Enable data-driven decision-making by aligning GTM analytics with executive reporting, pipeline management, and sales productivity metrics.
• Support campaign and lifecycle analysis by developing attribution models, cohort tracking, and conversion funnel diagnostics.
• Partner closely with RevOps, Enablement, and Sales Leadership to improve seller workflows, define KPIs, and ensure data consistency across tools.
• Proactively identify areas for automation and workflow efficiency; build scalable solutions for repetitive GTM processes.
• Document and maintain clear technical processes for internal GTM systems and provide enablement for end users.

Requirements:

• 3+ years of experience in a technical GTM Systems, Revenue Operations, or Analytics role—preferably in high growth B2B SaaS.
• Hands-on experience with CRM and GTM systems like HubSpot, Clay, ZoomInfo, and other data platforms.
• Strong experience in writing SQL and using BI/reporting tools like Looker, Tableau, or HubSpot Reports.
• Comfort with API integrations and at least one scripting language (Python, JavaScript) to automate and connect tools.
• Experience managing large datasets and transforming GTM insights into tactical recommendations.
• Excellent problem-solving skills and a bias for automation and scale.
• Ability to collaborate across functions and communicate technical concepts to non-technical stakeholders.
• Comfortable working autonomously in a fast-paced environment.
• Aligns with our mission and values of Tractian

Compensation
Competitive SalaryPremium Medical, Dental, and Vision CoveragePaid Time Off (PTO): 15 Days401(k) Retirement PlanLanguage Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.Gympass Membership - Access a wide range of gyms and training programs.Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.