Marketing Data Scientist

Our mission is to open the door to the life-changing impact of education and help make education accessible for all. As a nimble growth stage start-up, we've emerged as the leading online education platform helping over 30 million learners and educators each month. Study.com has earned numerous awards and it has been recognized as one of the most transformational companies in EdTech, living up to our commitment to all learners: Breakthroughs Start Here. From students and educators in over 9,000 school districts that use Study.com, to working adults striving to complete their college degree or gain professional certifications, we empower them to reach their full potential. Our product is our impact! Across our college programs alone we have saved students over $200M in tuition and enabled tens of thousands to become nurses, teachers, accountants and more. Additionally, as part of our mission we’ve donated over $27 million across social impact programs to learners and educators.

As an education technology leader, Study.com owes much of its success to its data-driven approach.  We help over thirty million learners and instructors on Study.com each month, improving their user experience and driving growth by collecting, storing, analyzing and presenting massive amounts of data that are crucial to everyday business decisions.   

We're looking for a Marketing Data Scientist to join our growing team.  The ideal candidate is passionate about leveraging the power of data to drive meaningful growth, optimize marketing campaigns, and provide crucial insights to key stakeholders. 

This position is a full-time contract role and is required to work Monday-Friday during Pacific business hours.

 

What You’ll Do: 

• Proactively Surface Insights: We’re looking for someone that gets excited for hidden gems in our data and will proactively analyze, extract important trends and surprising insights, and bring them to the rest of the team so we can act on them. 
• Generative AI: Leverage the power of AI to augment everything you do.  Use AI to brainstorm approaches, generate prototypes, debug code, write up documentation, etc. 
• Campaign Optimization: Optimize spend, targeting, etc. for multi-million dollar paid media campaigns, in partnership with the rest of the marketing team. 
• A/B Testing & Experimentation: Design, analyze, monitor and interpret A/B tests and other experiments. 
• Forecasting & Budgeting: Create traffic and revenue forecasts, ROI projections, and performance benchmarks to better inform long term planning. 
• API Integration: Integrate with APIs (e.g. Adwords, Meta, Semrush, etc.) so that we have all the data necessary to monitor and improve campaign performance. 
• Data Modeling: Model attribution in a world of offline and multi-touch channels (marketing mix modeling, multi-channel attribution). 
• Data Transformation: Build, update and maintain ETL pipelines for accurate and timely channel performance reporting and analysis. 
• Reporting: Build and maintain Tableau dashboards that are used daily across the marketing team and other key stakeholders. 
• Analysis: Perform extensive data deep dives and present to stakeholders and leadership 
• Cross-Functional Collaboration: Work closely with the marketing, product, and data science teams to translate business needs into data questions and deliver impactful insights. 

What You’ll Bring To The Role:

• 5+ years of experience in a highly technical Marketing Data Science or related role (ideally for an online business) 
• BS in Mathematics, Statistics, Computer Science, or related field (master’s degree or PhD a plus) 
• Experience and excitement for leveraging the latest generative AI technologies to solve problems faster and better than we could before.   
• Strong proficiency in SQL (e.g., Google BigQuery and MySQL) 
• Proven track record of managing and optimizing paid media campaigns 
• Experience building and using Marketing Mix Models and handling multi-channel attribution 
• Experience writing code,  (ideally Python and Java) 
• A willingness to work in a face-paced, dynamic environment while juggling multiple projects 
• Excellent communication skills and a passion for innovation with a data-driven approach 
• Experience creating complex data visualizations in Tableau or a similar tool 

Nice to Have: 

• Familiarity with pieces of our specific tech stack, including BigQuery, MySQL, Cassandra, Python, Java/Groovy, Tableau, Jenkins, Linux, and Google Cloud 
• Hands-on experience with advanced statistical concepts and machine learning models. 
• A deep understanding of Web Analytics and SEO 

At Study.com, we know that strong communities are built on the power of our diversity, and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:

• Inc. Best Place to Work
• Fortune Great Places to Work – Best Workplaces in the Bay Area
• Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
• San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work

Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements.   Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.