Data Analyst - Acquisition & CRM

Job title: Data Analyst - Acquisition & CRM

Location: Dublin

Overview of the role:

We're seeking a motivated Data Analyst to join our international Growth team at Betfair. This role reports to our Senior Acquisition Analyst and forms part of our International Growth team responsible for acquisition reporting, customer value metrics, budgeting, strategy, and CRM analysis.

The successful candidate will play a key role in delivering insight on all Digital and CRM Marketing activities. You’ll split your time between digital marketing analytics and CRM analysis while working closely with our Senior Acquisition Analyst and Senior Growth Manager. This is an excellent opportunity for someone early in their data analytics career to gain experience across multiple growth marketing channels while receiving mentorship from experienced team members. The team culture is collaborative and innovative and enables great career development opportunities while also growing your Analytical skills.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.

Our recently renovated Dublin office is the perfect place for team collaboration and individual growth. It hosts 2 cafes, a games room, gym and an abundance of meeting rooms catered for groups of all sizes. We also run regular social and well-being initiatives, from annual sports days to weekly nail technicians on-site.

What you’ll do:

• Support digital acquisition reporting and analysis, helping track performance across all channels (Paid search, SEO, Social, Affiliates, CRM)

• Assist with CRM analytics to measure customer engagement and campaign effectiveness

• Prepare regular reports on key acquisition and retention metrics

• Help maintain and improve data dashboards for stakeholder reporting

• Analyze customer behavior data to identify patterns and opportunities

• Support the team with ad-hoc data requests and analysis projects

• Contribute to data-driven decision making for marketing budget allocation

What you’ll bring:

• Bachelor's degree in a quantitative field (STEM)

• 0-2 years of experience in data analysis or a related field

• Proven experience in an analytical role with SQL/Oracle,

• Proficient with Excel and PowerPoint

• Excellent attention to detail and problem-solving skills

• Strong communication skills with the ability to explain data insights clearly and succinctly

• Understanding of digital marketing metrics and customer lifecycle analysis

• Experience with business intelligence tools (Looker or similar)

• Knowledge of Python or R for data analysis

• Understanding of the sports betting/gaming industry

Your behaviours:

• Business Insights: Has a nose for business, uses insights to impact commercial drivers.

• Drives Results: Gets stuck in and achieves results that impact the bottom line with high levels of energy and enthusiasm

• Collaborates: Is a team player - works with others across the organisation to get things done

• Being Resilient: Ability to keep a cool head and effectively manage multiple stakeholders and multiple deliverables simultaneously

• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences

• Drives Vision: clearly articulates and shows personal commitment to our vision and purpose

• Flexible & agile: Able to quickly respond to changing business needs and ensure that work streams are prioritised

It’s ok if you don’t think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply.

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, your partner and your children (if you all live at the same address)

• Personal life insurance and income protection

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Access to an onsite gym

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/

The group:

Flutter International is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.