Manager, Marketing Analytics & Forecasting

Job Description:

Manager, Marketing Analytics & Forecasting

The Dow Jones Marketing team is looking for a strategic and analytically strong Manager, Marketing Analytics and Forecasting with deep expertise in forecasting and financial scenario planning. In this role, you will build scenario planning tools that predict how changes in marketing strategy and budget allocation impact key business outcomes- including order volume and revenue, both in the short and long term. You will work cross-functionally with Finance, Strategy, and Performance Marketing teams to deliver actionable insights and help shape our go-to-market strategy. This role reports to the Director of Marketing Analytics and is critical to supporting executive decision-making.

Responsibilities:

• Develop and maintain tools to forecast order volume, revenue, and marketing-driven performance.
• Lead financial scenario planning efforts to quantify the impact of strategy shifts (e.g., channel mix, campaign timing, spend changes) on business outcomes.
• Partner with Finance, Strategy, and Marketing to align forecasting inputs with overall business planning cycles and goals.
• Create dynamic financial models that reflect different assumptions, time horizons, and business scenarios (e.g., best/worst case).
• Analyze historical performance to identify key drivers of revenue and conversion across channels and customer segments.
• Present insights and recommendations to senior leadership in a clear, data-driven narrative.
• Help design and implement frameworks for long-term revenue planning that integrate marketing and business strategy.

Qualifications:

• Bachelor's or Master's degree in Economics, Finance, Data Science, Marketing Analytics, or a related quantitative field.
• 7+ years of experience in Marketing Analytics focused on the Media Industry, FP&A, or business analytics, with a strong focus on forecasting and financial modeling.
• Demonstrated experience building and managing scenario planning models tied to revenue and orders.
• Advanced proficiency in SQL, Excel, and statistical tools (e.g., Python, R).
• Deep understanding of marketing funnel metrics and how they tie into financial outcomes.
• Strong communication skills, including experience presenting to senior stakeholders
• Ability to work under tight deadlines

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Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Data Analytics/Warehousing & Business Intelligence

Union Status:

Non-Union role

Pay Range: $110,000 - $140,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..