Web Data Analyst

Web Data Analyst

Job Category: Information Technology

Time Type: Full time

Minimum Clearance Required to Start: None

Employee Type: Regular

Percentage of Travel Required: Up to 10%

Type of Travel: Local

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The Opportunity:

CACI is seeking an experienced Web Data Analyst to join our team in Arlington, VA


Responsibilities:

As a Web Data Analyst, you will be focused on gathering lead generation and customer insights, data and analytics, research, and mapping customer journeys. You will leverage data to identify opportunities including process improvements. Other duties include, but are not limited to, the following:

• Analyze campaign performance, identify trends, and provide recommendations to increase qualified traffic and to promote near-term actions to improve leads.
• Maintain multi-touch attribution and lead scoring initiatives.
• Ensure organization is abreast of tool updates and new strategies so we can adjust our plans and website designs.
• Perform analytics using internal and third-party data sets
• Set up and maintain Google Data Studio dashboards including Google Analytics.
o Proficiency in Google Analytics setup: This includes tracking code implementation, goal and funnel configuration, and data filtering.
o Expertise in creating custom dimensions, metrics, and event tracking: These allow capturing unique data points.
o Advanced knowledge of Google Analytics reporting: Creating and customizing dashboards and reports.
o Experience with Google Tag Manager: For streamlined tag implementation and management.
o Familiarity with other Google tools: Such as Google Search Console and Google Data Studio for a holistic view of website performance.
• Assist in designing, launching and maintaining marketing analytics dashboard with clear, easy-to-understand reporting, to provide better business insights into site performance and customer experience.
• Translate data into decisions, meaningful interactions, and impactful business outcomes to drive our development and customer experience strategies.
• Assist in completion of digital customer journey mapping.
• Develop and manage customer surveys.
• Identify new capabilities to improve the customer experience.


Qualifications:

Required: 

• Bachelor’s Degree, and three or more years’ related work experience in analytics-driven field
• Must have experience developing content on one or more of the following platforms:
o Google Analytics (preferred)
o Site Improve
o Drupal
o Power Pivot
o Tableau
o Qlik
• Exceptional communication skills, both written and verbal. Ability to articulate recommendations in a clear, concise and informed manner. Ability to convey insights and recommendations to stakeholders at all levels.
Ability to translate complex data into actionable insights and strategies, ability to identify trends, patterns, and opportunities for improvement
 

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What You Can Expect:

 

A culture of integrity.

At CACI, we place character and innovation at the center of everything we do. As a valued team member, you’ll be part of a high-performing group dedicated to our customer’s missions and driven by a higher purpose – to ensure the safety of our nation.

 

An environment of trust.

CACI values the unique contributions that every employee brings to our company and our customers - every day. You’ll have the autonomy to take the time you need through a unique flexible time off benefit and have access to robust learning resources to make your ambitions a reality.

A focus on continuous growth.

Together, we will advance our nation's most critical missions, build on our lengthy track record of business success, and find opportunities to break new ground — in your career and in our legacy. 

 

Your potential is limitless. So is ours.

Learn more about CACI here.

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Pay Range: There are a host of factors that can influence final salary including, but not limited to, geographic location, Federal Government contract labor categories and contract wage rates, relevant prior work experience, specific skills and competencies, education, and certifications. Our employees value the flexibility at CACI that allows them to balance quality work and their personal lives. We offer competitive compensation, benefits and learning and development opportunities. Our broad and competitive mix of benefits options is designed to support and protect employees and their families. At CACI, you will receive comprehensive benefits such as; healthcare, wellness, financial, retirement, family support, continuing education, and time off benefits. Learn more here.

The proposed salary range for this position is:

$86,600 - $181,800

CACI is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, age, national origin, disability, status as a protected veteran, or any other protected characteristic.