Senior Insight Analyst

Company Description

The Rank Group is a Venues and Digital gaming businesses. If you’re not sure who we are, you may be more familiar with us through our venue brands; Mecca Bingo and Grosvenor Casino.

We employ circa 8,000 people globally, with our UK office functions being located in Maidenhead (Head Office), Sheffield (Customer Solutions Hub), London (Digital) and a further office in Gibraltar, which is home to our existing Rank Digital function.

We are evolving as a business and are adding some exciting new brands and concepts to our venues and digital offering. By joining an office-based or operational function with us, you’ll instantly be part of a high-performing and inclusive culture, which works closely to support our Customer-facing teams.

Job Description

Are you passionate about data-driven decision-making and delivering impactful insights? Join our centralised Analytics department as a Senior Insight Analyst and play a vital role in shaping strategy across Marketing, Customer Insights, and Safer Gambling.

In this position, you'll support our Digital business by providing actionable analyses that drive key commercial decisions in areas such as acquisition, CRM and loyalty programs, cross-sell strategies, churn, and customer behaviour. You'll work closely with stakeholders to identify trends, improve customer engagement, and enhance business performance.

Key Responsibilities:

• Monitor business performance and identify areas for deeper analysis.
• Utilise customer and transactional data to unlock revenue opportunities and extend customer lifetime value.
• Ensure data-driven initiatives are tested, optimised, and automated for efficiency.
• Analyse campaigns, promotions, and marketing activities to measure success and provide optimisation strategies.
• Present insights to key stakeholders and collaborate on strategies to drive business performance.

Qualifications

• Industry experience within gambling or gaming is preferable. 
• Knowledge of SQL and/or one of the following: Python, R, SAS is essential. 
• Demonstrable commercial experience, having worked and supported commercial teams. 
• Experience working in an analytical role. 
• Knowledge of Data visualisation software, Power BI preferrable
• Ability to analyse large sets and translate them into insights and actionable business recommendations
• Great communication, collaboration, and presentation skills. 

Additional Information

#LI-IZ1 #LI-Hybrid

Join us to unlock benefits and opportunities that will boost your career journey in a vibrant, inclusive and fulfilling work environment – so you can #BeYourself

Wellbeing@Rank is important... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.  

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us. 

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.  

From pensions to bonus schemes, and private medical insurance to life insurance – we've got you covered. 

*Our benefits vary by brand and/or location. Please have a chat with your local Talent Acquisition specialist to find out what’s in place in your location.    

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.