AI SEO Strategist

The AI SEO Strategist will be responsible for driving Cloudways’ organic search performance by combining SEO expertise with cutting-edge AI techniques. This role involves analyzing search data and user trends, identifying opportunities, and then using generative AI tools to execute optimizations at scale. The strategist will create and refine prompts to get the best SEO insights from AI (e.g., content suggestions, entity extractions), ensure our content is optimized for inclusion in AI-generated answers (SGE, Bing Chat, etc.), and lead experiments to improve rankings and visibility. They will work cross-functionally with the content team to implement recommendations and with the web development team to technically implement SEO changes.

Key Responsibilities:

• Perform advanced keyword and topic research using AI tools (e.g. use ChatGPT to generate long-tail keyword variations and questions, then verify search volume via SEMrush) uncover content opportunities that traditional SEO tools might miss.
• Optimize content for AI visibility: Develop strategies for getting Cloudways content featured in AI answer boxes and as cited sources. For example, implement structured data and concise answer snippets in our pages to increase chances of being picked up by Google’s AI summaries.
• Continuously refine a set of SEO prompts and AI workflows for the team e.g., a prompt for GPT that analyzes a competitor’s page and lists its weaknesses, or a workflow that uses an AI vision API to examine our infographic text for SEO relevance.
• Conduct competitor analysis with AI: monitor competitors’ content and SEO strategy by using AI to summarize their new content, then advise on counter-strategies.
• Track and report on performance improvements: use analytics to measure impact of AI-driven SEO changes (e.g., if we mass-optimized title tags with AI assistance, how did CTR change?). Present findings to the team and adjust strategy accordingly.
• Stay up-to-date with search engine developments, especially around AI. Act as our internal expert on things like Google’s Multitask Unified Model (MUM) or upcoming AI features in search, and adjust tactics proactively.

Tools Expertise Needed:

• SEO AI Platforms: Knowledge of tools like Alli AI or Diib (AI-powered SEO suites) to automate on-page suggestions, and SurferSEO for NLP content optimization.
• Prompt Engineering: Experience with OpenAI’s API or tools like PromptPerfect to fine-tune and test prompts for reliable SEO outputs. For instance, using the API to run bulk analyses (like: input 50 URLs, get AI to identify content gaps for each).
• Analytics & Scripts: Familiarity with Python or R for SEO (the candidate might use libraries like SEOanalyzer or custom scripts augmented by AI to process data faster).
• SERP Monitoring: Tools like SEOTesting.com or Google Search Console Insights (with an AI layer) to monitor how our pages appear in both normal and AI-driven search results.

Ideal Candidate Traits:

• SEO Expertise: 3-5+ years in SEO with proven results (they should be extremely comfortable with technical and on-page SEO fundamentals).
• Analytical & Curious: Loves digging into data and ask “why,” complemented by curiosity about new technology. They likely have already been experimenting with AI in their workflows (perhaps using GPT for meta tags or having built a small AI script for SEO tasks).
• Innovative Mindset: Should be a visionary in their own right, someone who gets excited about the changes in search and wants to pioneer new tactics (e.g., they read SEO blogs/tweets by folks like Rand Fishkin, Lily Ray, etc., and are eager to implement cutting-edge ideas).
• Technical Aptitude: Not necessarily a coder, but able to understand and even write basic scripts; comfortable learning how to use APIs. Experience with tools like Google Colab or Jupyter notebooks for SEO is a plus.
• Communication: The person must evangelize their insights to the team, explaining the “why” behind AI-recommended changes in an understandable way. They’ll need to articulate findings and strategy shifts clearly in meetings or reports.

Why You’ll Like Working for DigitalOcean

• We innovate with purpose. You’ll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions. 
• We prioritize career development. At DO, you’ll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.
• We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
• We reward our employees. The salary range for this position is based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program. 
• We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

*This job is located in Karachi, Pakistan

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